What is Braze?

Overview

Braze is a customer engagement platform that helps businesses communicate with their users across multiple channels such as email, push notifications, SMS, in-app messages, and more.

It enables real-time, personalized messaging based on user behavior, preferences, and lifecycle stage.

Why Businesses Use Braze

Braze helps companies:

  • Engage users across multiple channels from one platform

  • Send personalized messages using real-time data

  • Automate customer journeys with workflows (Canvas)

  • Improve retention and user experience

  • Track campaign performance with detailed analytics

Key Features

1. Multi-Channel Messaging

Send messages via:

  • Email

  • Push Notifications

  • SMS

  • In-App Messages

  • Webhooks

2. Real-Time Data

Track user behavior instantly using:

  • Custom Events

  • User Attributes

  • Purchase Data

3. Segmentation

Create targeted user groups based on:

  • Behavior

  • Demographics

  • Activity

4. Campaigns & Canvas

  • Campaigns → One-time or scheduled messages

  • Canvas → Automated user journeys

5. Analytics & Reporting

Measure performance using:

  • Open rates

  • Click rates

  • Conversions

  • Revenue tracking

Simple Example

A user installs your app but doesn’t complete signup:

  • Day 1 → Send push reminder

  • Day 2 → Send email with benefits

  • Day 3 → Offer discount

This entire flow can be automated using Braze Canvas.

Who Should Use Braze?

  • E-commerce businesses

  • Mobile apps

  • SaaS companies

  • Marketplaces

  • Media platforms

Next Step

👉 Read: Account Setup to start using Braze.