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Microsoft Dynamics 365 Consulting

Dynamics 365 That
Unifies Sales, Service & Operations.

Microsoft Dynamics 365 is more than a CRM — it is a connected business platform spanning sales, marketing, customer service, field operations, and finance, powered by the full Microsoft ecosystem of Teams, Power Platform, Azure, and Microsoft 365. We implement, migrate, and optimise Dynamics 365 to deliver the integrated revenue operations platform that replaces fragmented tools with a single source of truth.

D365 Sales D365 Marketing D365 Service Power Platform
Microsoft Dynamics 365 Consulting — Rackwave Technologies
65+
D365 Implementations
100%
Microsoft Certified Team
40%
Avg Sales Cycle Reduction
28%
Avg Win Rate Improvement
4.9★
Client Rating
Common D365 Challenges

What Holds Dynamics 365 Implementations Back

Dynamics 365 is an enterprise platform — powerful, but complex. These are the six challenges we find most consistently in existing D365 implementations, with the business cost of each left unresolved.

D365 Sales
Pipeline Accuracy and Sales Adoption

Dynamics 365 Sales configured with default opportunity stages that do not reflect the actual sales process. Sales reps not updating records because the CRM creates friction rather than reducing it. Pipeline inaccuracy makes forecasting unreliable. Custom fields never built for the data sales actually needs.

Cost Poor pipeline data costs the average enterprise £250-500K/year in lost deals that were incorrectly forecast and insufficiently resourced.
D365 Marketing
Marketing-to-Sales Lead Handoff

Dynamics 365 Customer Insights - Journeys (Marketing) not integrated with D365 Sales lead qualification workflow. Marketing leads entering CRM without proper scoring, routing, or follow-up SLA. Segments in Marketing not synced with contact data in Sales. Attribution not configured.

Cost Marketing-generated leads with no follow-up SLA lose 78% of their conversion potential within 48 hours.
D365 Service
Customer Service Case Resolution

D365 Customer Service case queues not matched to team structure. SLA policies not configured or not enforced. Knowledge base articles not created or linked to cases. Customer portal not set up. Escalation rules absent. CSAT not automated. Service history invisible to sales team.

Cost Customer service inefficiency costs enterprises 2-4% of annual revenue in churn from customers who received poor support experiences.
Power Platform
Power Platform Underutilisation

Power Automate flows not built for repetitive D365 processes. Power BI reports duplicating data already available in D365. Power Apps for mobile field teams not deployed. Dataverse custom tables and relationships not designed. The full Power Platform licence paid for but delivering 20% of its value.

Cost Average enterprise using D365 without Power Platform loses £180K+/year in automation and reporting efficiency that Power Platform would deliver.
Dataverse
Data Architecture and Integration Quality

D365 Dataverse schema not designed for the actual business data model. Custom entities created ad hoc without governance. Integrations with ERP (SAP, Oracle), legacy systems, and third-party tools built without proper data flow design — creating duplicate records, sync errors, and CRM data that sales teams do not trust.

Cost Data quality issues in CRM cost enterprises 12-15% of their potential sales productivity as reps work around unreliable data.
Adoption
User Adoption and Change Management

D365 deployed without proper training, user role design, or change management programme. Sales and service teams reverting to spreadsheets and email. System usage declining 6 months post-go-live. Customisations built for executives not adopted by the frontline users who need to enter data for the system to function.

Cost Failed adoption means the full licence cost delivers zero ROI. D365 licences average £60-150/user/month — adoption failure is pure waste.
Our D365 Services

What We Configure Across Each Dynamics 365 App

Each Dynamics 365 App is a distinct platform with its own configuration requirements. We deliver each App alongside the Power Platform extension that multiplies its value.

D365 App
What We Configure
Power Platform Extension
D365 Sales
Dynamics 365 CRM
Sales Pipeline & Forecast Configuration

Lead qualification, opportunity stage design, account and contact data model, product catalogue, quote and order management, sales team hierarchy, security roles, sales forecasting, AI-driven insights, Copilot for Sales enablement, Outlook and Teams integration.

Pipeline stage designQuote and order automationSales forecast modelsCopilot for Sales setupTeams + Outlook integration
Power Platform

Power BI sales performance dashboards, Power Automate lead routing and task assignment, Power Apps mobile sales companion for field reps.

D365 Marketing
Customer Insights - Journeys
Customer Journey & Marketing Automation

Real-time and outbound journey design, segment creation using Dataverse data, email and SMS marketing configuration, lead scoring model, event management, landing pages and forms, marketing-to-sales lead handoff workflow, Customer Insights - Data integration for unified profile.

Real-time journey designLead scoring configurationEvent management setupMarketing attributionCustomer Insights integration
Power Platform

Power BI marketing analytics and attribution, Power Automate MQL routing to sales, Power Apps event check-in mobile solution.

D365 Customer Service
Service Hub
Case Management & Customer Service Operations

Case queue design matched to team structure, SLA policy configuration and escalation rules, routing rules, knowledge base article creation and linking, customer portal setup, CSAT automation, omnichannel (Teams, chat, email) configuration, AI case summarisation and Copilot for Service enablement.

Case queue and routing designSLA policy configurationKnowledge base setupOmnichannel integrationCopilot for Service
Power Platform

Power BI service team performance dashboard, Power Automate case escalation and notification, Power Virtual Agents AI chatbot for first-line resolution.

Customer Insights - Data
CDP / Data Platform
Unified Customer Profile & Data Platform

Data source connections (Dataverse, SQL, Azure, Salesforce, Shopify), unified customer profile configuration, data unification rules, segment creation from unified data, measure and KPI definition, AI-powered predictions (churn, CLV, product affinity), activation to D365 Sales, Marketing, and Customer Service.

Data source integrationProfile unification rulesSegment activationChurn prediction setupCLV modelling
Power Platform

Power BI Customer Insights analytics, Power Automate activation triggers, Power Apps customer 360 view for frontline staff.

D365 Field Service
Operations
Field Operations & Work Order Management

Work order lifecycle configuration, resource scheduling optimisation (RSO), mobile app for field technicians, customer asset management, preventive maintenance scheduling, IoT alert integration, customer portal for service tracking, inventory and parts management.

Work order designScheduling optimisationMobile app configurationIoT integrationAsset management
Power Platform

Power BI field service KPI dashboards, Power Automate work order automation, Power Apps custom field technician mobile application.

Microsoft Ecosystem

How Dynamics 365 Connects to the Full Microsoft Stack

Dynamics 365's competitive advantage is its native integration with every Microsoft product your organisation already uses. We implement these integrations so D365 becomes the hub of your connected Microsoft ecosystem — not an isolated CRM.

Microsoft Teams
Embedded D365 records in Teams channels. Sales calls with AI transcription. Case management within Teams chat.
Outlook Integration
Email tracking, CRM record creation, appointment sync, and Copilot email drafting from Outlook add-in.
Azure Services
Azure Active Directory SSO, Azure AI Cognitive Services, Azure Data Factory pipelines, Azure Logic Apps integration.
Dynamics 365
Connected Business Platform
Power BI
Native D365 connector for real-time operational dashboards. Embedded Power BI in D365 forms.
Excel + SharePoint
D365 data export to Excel with writeback. SharePoint document management linked to CRM records.
Microsoft Copilot
AI-generated call summaries, email drafting, meeting preparation, and opportunity scoring in D365 Sales.
Teams + D365 Sales

Embedded opportunity cards in Teams, AI call transcription and CRM auto-population, deal room creation from CRM, pipeline review meeting templates.

Outlook + D365

Email tracked to CRM contacts/leads automatically, appointment sync to activities, Copilot email drafting with CRM context, mobile CRM access from Outlook mobile.

Azure + D365

Azure AD SSO and MFA for D365, Azure AI for sentiment analysis and churn prediction, Azure Data Factory for ERP data integration pipelines.

Power BI + D365

Live D365 data connector for Power BI, embedded Power BI visuals in D365 dashboards, automatic report refresh on CRM activity.

Power Platform

Extending D365 with the Microsoft Power Platform

Power Platform is the layer that turns Dynamics 365 from a data repository into an operational platform — connecting data to dashboards, automating processes, and putting CRM capability in the hands of every team member.

Microsoft Power Platform
Power BI
Business Intelligence & Analytics for D365

Power BI connects directly to D365 Dataverse — giving you real-time operational dashboards that go far beyond the reporting built into D365 itself. We build the data model, design the dashboards, and embed Power BI visuals directly inside D365 forms so sales managers see performance data in context rather than switching between applications.

Sales pipeline and forecast dashboard
Marketing attribution and campaign analytics
Customer service SLA adherence reporting
Customer 360 revenue analytics
Field service KPI and resource utilisation
Executive leadership operational summary
Embedded D365 form dashboards
Automated report distribution via email
Microsoft Power Platform
Power Automate
Process Automation Connected to D365

Power Automate eliminates the manual processes that slow down D365 users — automatically routing leads to the right sales rep, creating follow-up tasks when opportunities move stage, sending Teams notifications when high-value deals change, and triggering downstream system updates when D365 records change. We design the automation architecture that reduces admin burden and increases data accuracy.

Lead routing and assignment automation
Opportunity stage change notifications
SLA breach escalation to manager
Quote approval workflow
Customer onboarding task sequence
Invoice generation from won opportunities
Case escalation and Teams alert
ERP record sync on D365 deal closure
Microsoft Power Platform
Power Apps
Custom Applications on D365 Data

Power Apps allows us to build purpose-built applications on top of D365 data — a mobile app for field sales reps that surfaces the exact CRM data they need on a tablet, a simplified case logging interface for service agents, a customer-facing portal for self-service support. We build the Power Apps that extend D365 capability to users who would never use the full D365 interface.

Mobile sales companion for field reps
Simplified case creation for service agents
Field service technician mobile app
Customer onboarding portal
Event check-in and attendee management
Asset inspection and maintenance logging
Customer self-service support portal
Manager approval and sign-off application
Microsoft Power Platform
Microsoft Copilot
AI-Powered Productivity Across D365

Microsoft Copilot is embedded across D365 Sales, Customer Service, and Customer Insights — generating AI-driven email drafts from opportunity context, summarising customer call transcripts, proposing next-best actions for sales reps, and answering data questions in natural language. We configure, deploy, and train teams on Copilot features across every D365 app to drive adoption from day one.

Copilot for Sales: email drafting from CRM
Call transcript AI summarisation
Opportunity scoring and next-best action
Case summarisation for service agents
Knowledge article suggestion in service
Meeting preparation intelligence
Natural language query on D365 data
Customer Insights predictive AI models
Our Delivery Approach

How We Deliver D365 Implementations That Stick

D365 implementations fail when technology is deployed without business process alignment. Our five-phase methodology ensures the platform we build reflects how your teams actually work — which is why adoption stays high six months after go-live.

Phase 01
Discover & Assess

We begin with a structured discovery — interviewing stakeholders across sales, marketing, service, and operations to understand current processes, existing systems, data flows, and integration requirements. We document the gap between current state and target state, and produce a detailed scoping document that becomes the foundation of the build.

Stakeholder workshopsProcess documentationSystem landscape auditIntegration mappingData model assessment
01
02
Phase 02
Design & Architecture

Before any configuration begins, we design the full solution architecture — D365 data model, security role matrix, workflow logic, Power Platform components, and integration specifications. Every decision is documented and signed off before build. This phase prevents the expensive rework that occurs when design decisions are made during build.

D365 data model designSecurity role matrixWorkflow and automation designIntegration architecturePower Platform component design
Phase 03
Build & Configure

We build the D365 solution in a sandbox environment — configuring each App, building Power Platform components, developing integrations, and importing clean data. Every custom configuration is documented. We use CI/CD-style solution packaging so the build can be deployed consistently across environments without manual re-configuration.

D365 App configurationPower Platform buildIntegration developmentData migration and validationSolution packaging and version control
03
04
Phase 04
Test & Train

User acceptance testing (UAT) with real business scenarios identified in discovery. We run UAT with the actual users who will use the system — not just the IT team. Training delivered in role-specific sessions: sales reps, service agents, marketing team, managers, and administrators each receive targeted training on the features relevant to their role.

UAT with real business scenariosRole-specific user trainingAdmin and super-user trainingTraining documentationData quality validation
Phase 05
Deploy & Optimise

Go-live with hypercare — we monitor adoption, resolve issues in real time, and measure KPIs against the baseline established in discovery. Monthly optimisation reviews for the first 6 months identify configuration improvements, additional automation opportunities, and the Power Platform extensions that deliver the next layer of value as users become proficient.

Go-live support and hypercareAdoption monitoringKPI measurement vs baselineMonthly optimisation reviewsOngoing Power Platform development
05
65+
D365 Implementations
40%
Avg Sales Cycle Reduction
28%
Avg Win Rate Improvement
4.9★
Average Client Rating

Ready to Get the Most from Dynamics 365?

Book a free consultation. We will review your current D365 configuration, identify underperforming Apps, map the Power Platform opportunities you are missing, and give you a clear picture of what a properly implemented D365 platform should be delivering for your organisation.

Client Testimonials

What Dynamics 365 Clients Say

Feedback from IT Directors, Sales VPs, and Operations Leaders who trusted us to deliver their Dynamics 365 transformation.

Greenfield
D365 Sales + Power Platform
★★★★★

We replaced Salesforce with Dynamics 365 for the Microsoft ecosystem alignment — our team was already on Teams and Outlook, and the D365-Teams integration was the deciding factor. Rackwave did the migration in 14 weeks with zero data loss and an adoption rate that was 85% in the first month, which we were told was unusually high for a CRM migration. The Power BI dashboards they built give our sales directors live pipeline visibility that Salesforce's reporting never could. Win rate improved 28% in the first year — not because D365 is better software, but because the data quality we achieved meant our managers could actually coach based on real pipeline data.

Graham Pearce
Graham Pearce
VP Sales, Professional Services Firm (620 employees)
Migration
D365 Customer Service
★★★★★

Our legacy case management system was 11 years old — no SLA enforcement, no knowledge base, no customer portal. Moving to D365 Customer Service was a major undertaking. Rackwave mapped our entire support process, built the case queues and routing rules that matched how our teams actually work, implemented SLA policies that automatically escalate breaches, and built a customer self-service portal. First-contact resolution improved from 34% to 61%. Customer CSAT went from 3.2 to 4.6 out of 5 in 9 months. The Power Virtual Agents chatbot they built handles 22% of incoming cases without agent involvement.

Nadia Eriksson
Nadia Eriksson
Director of Customer Operations, Manufacturing Company
Optimisation
Power BI + D365 Sales
★★★★★

We had D365 Sales for 3 years and were still reporting pipeline in Excel. The D365 reports were too complex and the sales team didn't trust the data because the CRM was poorly maintained. Rackwave ran a 6-week optimisation — cleaned the data, restructured the pipeline stages, built Power Automate flows that automated the data entry tasks that were causing reps to avoid the CRM, and built Power BI dashboards that the sales directors actually use. CRM adoption went from 40% to 87% in 10 weeks. The pipeline data is now reliable enough that our quarterly forecasts are within 5% accuracy.

Tariq Al-Rashid
Tariq Al-Rashid
Chief Revenue Officer, Technology Distribution Company
star-1
star-2
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“Rackwave Technologies has significantly improved our marketing performance while providing reliable cloud services. We’ve been using their solutions for a while now, and the experience has been seamless, scalable, and results-driven.”

David Larry

Founder & CEO

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FAQ

Frequently Asked Questions

Common questions about Microsoft Dynamics 365 consulting with Rackwave Technologies.

  • What is the difference between Dynamics 365 Sales and Dynamics 365 Customer Insights - Journeys?

    Dynamics 365 Sales (formerly Dynamics 365 CRM) is the core sales CRM — managing leads, opportunities, accounts, contacts, quotes, and the sales pipeline. It is where sales reps log their activities, manage their deals, and use Copilot for Sales to prepare for meetings and draft emails. Dynamics 365 Customer Insights - Journeys (formerly Dynamics 365 Marketing) is the marketing automation application — building customer journeys, email and SMS campaigns, event management, lead scoring, and the segment creation that routes leads into the D365 Sales pipeline. Both apps share the same Dataverse data platform, which is what makes their integration seamless — a marketing-qualified lead in Customer Insights - Journeys becomes an opportunity in D365 Sales without any data migration or API integration.

  • Can you migrate us from Salesforce to Dynamics 365?

    Yes — Salesforce to D365 migrations are one of our most common project types, particularly for organisations that are already invested in the Microsoft ecosystem (Teams, Outlook, Azure) and want native integration rather than connector-based bridge tools. The migration covers three workstreams: data migration (accounts, contacts, opportunities, activities, custom objects — with deduplication and data cleansing before import into Dataverse), process migration (recreating Salesforce automation rules, workflow triggers, and approval processes in Power Automate and D365 native automation), and user adoption (the training and change management programme that determines whether the migration succeeds or fails, regardless of technical quality). We run a parallel period where both platforms are live so no pipeline data is lost during transition, and we design the rollback plan before go-live.

  • What is Dataverse and why does it matter?

    Microsoft Dataverse (formerly Common Data Service) is the underlying data platform for all Dynamics 365 applications and Power Platform. It is a cloud-based, low-code data storage and business logic platform that stores all D365 data in a consistent, secure, and governed way. Dataverse matters because it is what makes D365's native integrations work — D365 Sales, Customer Insights, Customer Service, Field Service, and Finance all share the same Dataverse, so data entered in one application is immediately visible in all others without integration middleware. Power Apps, Power Automate, and Power BI connect to Dataverse natively, making them significantly easier to implement than equivalent tools on a non-Microsoft CRM. When we implement D365, designing the Dataverse data model correctly from the start is the single most important technical decision — it determines how well the system scales, how easy integrations are to build, and how reliable reporting becomes.

  • How long does a Dynamics 365 implementation take?

    A single-App D365 implementation — D365 Sales for a company of 50-200 users, with no complex integrations — typically takes 8-14 weeks through our five-phase methodology. Multi-App implementations (Sales + Customer Service + Marketing) take 16-24 weeks. Enterprise implementations with ERP integration (SAP or Oracle), complex data migration from legacy systems, or Power Platform development take 6-12 months. The most common factor that extends timelines is organisational decision-making speed — getting sales leadership, IT, and marketing to agree on process definitions and data requirements takes time, and shortcuts taken here result in rework. We build that stakeholder alignment work into our Discover phase rather than treating it as a client responsibility.

  • Do you support Microsoft Copilot for Sales?

    Yes — Microsoft Copilot for Sales is embedded in D365 Sales and Outlook, and we configure it as part of every D365 Sales implementation. Copilot for Sales features we configure include: AI-generated email drafts that pull context from the CRM opportunity (no more manually writing the same type of email repeatedly), meeting preparation summaries that show the CRM history of an account before a call, call transcript recording and AI summarisation with automatic CRM activity log creation, opportunity scoring and next-best action recommendations, and natural language pipeline queries ("show me deals closing this quarter with no activity in 14 days"). We train sales teams on Copilot usage as part of our go-live training, which is critical — Copilot adoption is significantly higher when users understand it from day one rather than discovering it themselves months later.