Marketo That Fills
Your Pipeline. Proves Every Pound.

Marketo Engage (Adobe) is the most powerful and flexible B2B marketing automation platform — it handles complexity that HubSpot and Pardot cannot. Its Engagement Program architecture, advanced segmentation, Revenue Cycle Analytics, and deep Salesforce native integration make it the enterprise choice for organisations with complex B2B buying journeys, large databases, and sophisticated attribution requirements. HubSpot is typically better for SMB and mid-market where simplicity and ease of use matter more than depth. Pardot (Marketing Cloud Account Engagement) is positioned for organisations already deep in the Salesforce ecosystem who need tight CRM alignment but not Marketo's programme complexity. We work with all three and advise on platform selection before any implementation.

Yes — this is one of the most common Marketo issues we are called in to resolve. Marketo-Salesforce sync problems typically fall into three categories: field mapping errors (Marketo fields not correctly mapped to Salesforce fields, causing data loss or corruption on sync), sync errors from invalid data (Salesforce validation rules rejecting Marketo updates because data does not meet validation criteria), and configuration issues (lead assignment rules not working, campaign member status not syncing, duplicates being created). We audit the sync error logs, identify the root causes, fix the configuration, and implement monitoring that alerts on sync errors before they accumulate. We also design the field mapping documentation that prevents sync problems recurring when new fields are added.

Our Marketo team holds Adobe Marketo Engage Architect, Marketo Engage Business Practitioner, and Marketo Certified Expert certifications. We maintain current certification status — not legacy credentials — because Adobe releases two major Marketo Engage updates per year and certification requirements track those product changes. We also have team members with Marketo Certified Expert credentials from before the Adobe acquisition, providing institutional knowledge of the platform's evolution and the historical configuration decisions that still affect how many long-running instances behave.

Yes. Platform migrations require careful planning because you are typically migrating active campaigns, programme logic, lead data, and attribution history simultaneously — and you cannot afford to lose pipeline visibility during the transition. We begin every migration with a programme inventory and classification: which programmes to migrate as-is, which to redesign in Marketo (most should be), and which to retire. We handle data migration — contact and company records, score history, subscription status, suppression lists — with full validation before any live sends use migrated data. We also design the parallel-running period where both platforms are live during transition so you do not lose tracking on deals in-flight.

Yes. Account-Based Marketing in Marketo requires several specific configurations that most instances lack: account-level engagement scoring that aggregates individual contact scores to the account level, named account lists that drive ABM targeting and suppression, account-level reporting that shows engagement by target account rather than by individual contact, and integration with intent data providers (Bombora, 6sense, Demandbase) that signal when target accounts are actively researching your category. We also implement Marketo's integration with Salesforce Account hierarchies so ABM programmes can target all contacts under a parent account. For clients using dedicated ABM platforms alongside Marketo, we handle the bi-directional data integration between Marketo and Demandbase or 6sense.