CRM & Marketing
Automation That Drives Revenue.

Timeline depends on scope and platform. A focused single-module CRM implementation — sales pipeline, basic marketing automation, or email programme — typically runs 6 to 12 weeks. A full CRM implementation including data migration, integrations, and custom automation can run 3 to 6 months. We always provide a fixed scope and timeline before work begins, and we structure delivery in phases so you see working software throughout.

Yes. CRM migrations are one of our most common engagements — moving from HubSpot to Salesforce, Pardot to Marketo, Mailchimp to Braze, or legacy ESPs to modern platforms. We handle data mapping and transformation, campaign and journey recreation, integration rearchitecture, and parallel testing to ensure the new platform performs better than the one being replaced before the migration goes live.

In our experience, well-implemented marketing automation improves four things: lead-to-opportunity conversion (through better nurturing and scoring), pipeline volume (through more consistent top-of-funnel activation), customer retention (through lifecycle programmes that identify and address churn signals early), and marketing ROI measurement (through attribution that connects campaign activity to actual revenue). The specific metrics depend on your business model — we agree them with you before the engagement starts.

Yes. CRM rescue and optimisation is a significant part of what we do. We start with a diagnostic — data quality audit, workflow review, integration health check, adoption analysis — to identify the root causes of poor performance before making any changes. Most underperforming CRMs have the same problems: poor data quality, workflows built around the platform rather than the business process, and no adoption programme. We fix the foundation before optimising the programmes on top of it.

Both. We offer one-time implementation and one-time campaign delivery, as well as ongoing managed services where we act as your external CRM and marketing automation team — managing campaigns, maintaining the platform, monitoring deliverability, optimising performance, and reporting on outcomes. Managed services clients typically see better long-term performance because optimisation is continuous rather than one-off.

Deliverability is a first-class concern on every email programme we deliver. We conduct deliverability audits at the start of every engagement — domain authentication (SPF, DKIM, DMARC), IP reputation check, engagement rate analysis, list hygiene assessment, and suppression list audit. We warm new sending domains and IPs properly, monitor reputation metrics continuously, and have a remediation playbook for deliverability issues when they arise.

We measure against the business KPIs agreed at the start of the engagement — typically pipeline influenced, leads converted, email-attributed revenue, customer retention rate improvement, or campaign ROI. We build reporting into the platform so you can see these metrics continuously, and we produce a 90-day performance review that compares actual results to the baseline and the targets in the original business case.