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Salesforce Custom Development Experts

Salesforce Customization
Apex, Lightning & Custom Development

We extend Salesforce beyond its native capabilities — building custom objects, Apex triggers, Lightning Web Components, Visual Force pages, and complex automation that make Salesforce work exactly the way your business requires.

Apex Development Lightning Components Custom Objects & Fields Flow & Process Automation
500+
Custom Components Built
Apex classes, LWC, Visualforce pages, and custom objects delivered.
Certified
Apex & LWC Developers
Platform Developer I & II certified engineers on every project.
100%
Governor Limit Compliant
All custom code written to Salesforce best practices and governor limits.
Sprint-Based
Delivery
Iterative build with working demos every 1-2 weeks.
Zero
Tech Debt Policy
Clean, documented, test-covered code — no shortcuts.
4.9★
Client Rating
Consistently rated for Salesforce development quality.
What We Deliver

Salesforce Customization — Full Service Scope

Every dimension of salesforce customization covered — from initial scoping through delivery and ongoing optimisation.

Apex Development

Custom Apex classes, triggers, batch jobs, scheduled jobs, and test classes — written to Salesforce best practices with full governor limit compliance, code coverage above 90%, and thorough documentation.

  • Apex triggers and handler patterns
  • Batch and scheduled Apex jobs
  • Custom REST/SOAP API endpoints
  • Apex test classes at 90%+ coverage
Lightning Web Components (LWC)

Custom Lightning Web Components for complex UI requirements that standard Salesforce layouts cannot meet — embedded in record pages, app pages, communities, and Experience Cloud sites.

  • Custom record page components
  • Interactive data tables and dashboards
  • Dynamic form wizards and multi-step flows
  • Experience Cloud and portal components
Custom Objects & Data Model

Design and build of custom objects, fields, relationships, and page layouts that extend the standard Salesforce data model to fit your specific business entities and processes.

  • Custom object and field creation
  • Complex relationship modelling
  • Page layout and compact layout design
  • Validation rule and formula field development
Flow & Process Automation

Complex automation built with Salesforce Flow — screen flows, record-triggered flows, scheduled flows, and auto-launched flows — replacing legacy Process Builder and Workflow Rules.

  • Record-triggered automation flows
  • Screen flows for guided user processes
  • Approval process design and automation
  • Scheduled and platform event flows
Visualforce Development

Custom Visualforce pages and components for complex reporting layouts, PDF generation, customer-facing portals, and legacy integrations that require programmatic page control.

  • Custom PDF quote and invoice generation
  • Complex list view and report pages
  • Customer portal page development
  • Legacy Visualforce modernisation to LWC
AppExchange App Development

We design and build managed packages for Salesforce AppExchange — including security review preparation, package versioning, licence management, and upgrade path planning.

  • Managed package architecture design
  • ISV licence model configuration
  • Security review preparation
  • Package versioning and upgrade management
How We Work

Our Salesforce Customization Process

A structured, transparent delivery process — so you know exactly what is happening at every stage of the engagement.

01
Technical Discovery

We review your existing org configuration, identify what native features can solve and where custom development is genuinely needed — producing a technical specification.

02
Technical Design & Spec

We write detailed technical specifications for every custom component — data model changes, Apex classes, LWC wireframes, API contracts — before development begins.

03
Development in Sandbox

All development happens in a dedicated sandbox with source control from day one. We deploy iteratively using scratch orgs and CI/CD pipelines where available.

04
Code Review & Testing

Every component is peer-reviewed, has Apex test coverage above 90%, and is manually tested in a UAT sandbox before deployment to production.

05
Deployment to Production

We deploy using change sets, Salesforce CLI, or a CI/CD pipeline — with a detailed deployment runbook, rollback plan, and post-deployment validation checklist.

06
Documentation & Handover

Every custom component is documented — data model ERD, Apex class descriptions, LWC props and events, flow diagrams — enabling your internal team to maintain and extend the work.

Salesforce Development Suite

Salesforce Layers We Customise

Every Salesforce customisation we build is governed by platform best practices — from Apex and LWC at the code layer to Flow automation, data model design, and AppExchange package development.

Apex Development

Custom triggers, classes, batch jobs, and REST APIs — written bulkified, governor-limit compliant, and tested above 90% coverage.

Lightning Web Components

Custom LWC for record pages, app pages, Experience Cloud, and embedded portals — modern, performant, and fully documented.

Data Model Design

Custom objects, fields, relationships, validation rules, and page layouts that extend Salesforce to match your exact business entities.

Flow Automation

Record-triggered, screen, scheduled, and platform event Flows replacing legacy Process Builder and Workflow Rules.

Visualforce Modernisation

Legacy Visualforce-to-LWC migration, custom PDF generation, and portal pages — refactored to modern Salesforce standards.

AppExchange Development

Managed packages for AppExchange — namespacing, security review preparation, licence management, and upgrade paths.

Experience Cloud

Customer and partner portals built on Experience Cloud — with custom LWC, community branding, and secure data access.

Custom API Endpoints

REST and SOAP API endpoints in Salesforce for external systems — OAuth 2.0, Named Credentials, and full API documentation.

Why Rackwave

Why Businesses Choose Us for Salesforce Customization

What makes Rackwave Technologies the salesforce customization partner that consistently delivers measurable outcomes — not just deliverables.

Platform Developer Certified

All Apex and LWC developers hold Platform Developer I or II certifications — ensuring code is written to Salesforce standards, not just functional requirements.

90%+ Test Coverage

We maintain Apex test coverage above 90% on every project — with meaningful assertions, not coverage-only tests — reducing regression risk after every deployment.

Fully Documented

Every custom component we deliver includes complete technical documentation — data model ERDs, Apex class descriptions, LWC component props, and flow diagrams — so your internal team can maintain and extend the work.

Minimum Code Principle

We always solve requirements with the least-code approach first. Native configuration and Flow before Apex. Apex before a third-party AppExchange product. Custom development only when genuinely necessary.

Certifications

Our Team Holds Active Salesforce Certifications

Every consultant and developer assigned to your project holds active Salesforce certifications in the clouds they work on — not expired or lapsed credentials.

Salesforce Administrator Certification

Salesforce Administrator

Advanced Administrator Certification

Advanced Administrator

Sales Cloud Consultant Certification

Sales Cloud Consultant

Service Cloud Consultant Certification

Service Cloud Consultant

Marketing Cloud Consultant Certification

Marketing Cloud Consultant

Platform Developer I Certification

Platform Developer I

Platform Developer II Certification

Platform Developer II

Integration Architect Certification

Integration Architect

Data Architect Certification

Data Architect

Tableau CRM & Einstein Discovery Certification

Tableau CRM & Einstein Discovery

Industries

At Rackwave Technologies, we deliver tailored IT Consulting Services across a wide range of industries. Our industry-focused approach ensures that every solution aligns with specific operational challenges, compliance requirements, and growth objectives—rather than generic technology implementations.

Automotive & EV

Smart IT solutions for connected and electric mobility.

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Banking & Finance

Secure, scalable IT systems for modern banking.

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Healthcare

Secure IT solutions for better patient care and data management.

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Education

Digital platforms for modern learning experiences.

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Insurance

Digital platforms for faster, smarter insurance operations.

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Retail & Ecommerce

Technology that powers seamless online and offline selling.

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Travel, Transport and Hospitality

IT systems for real-time tracking and efficient operations.

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Manufacturing

IT solutions enabling smart and automated manufacturing.

Explore More

Ready to Get Started with Salesforce Customization?

Talk to a certified Salesforce expert at Rackwave Technologies — free consultation, no commitment, no sales pressure.

Case Studies

Real Salesforce Customisation Outcomes

Custom Apex, LWC, and automation that solved real business problems — replacing manual processes, unlocking Salesforce limitations, and driving adoption.

Manufacturing Salesforce Dev
Custom CPQ Automation

Built a custom Apex CPQ engine replacing a manual quoting process that took 3 days. Quote generation now takes under 60 seconds with 100% pricing accuracy.

3 Days
to 60 Secs
100%
Quote Accuracy
90%+
Test Coverage
Financial Services Salesforce Dev
LWC Customer Portal

Developed a custom Lightning Web Component portal embedded in Experience Cloud giving clients real-time account and transaction visibility without leaving Salesforce.

Real-Time
Data Access
LWC
Component Built
Zero
Apex Governor Issues
Healthcare Salesforce Dev
Flow Automation Programme

Replaced 47 legacy Process Builder workflows and Workflow Rules with modern Salesforce Flows — reducing automation failures by 80% and eliminating technical debt.

47
Workflows Replaced
80%
Fewer Failures
Sprint
Delivery Model
View All Case Studies
Client Testimonials

What Our Clients Say

Real outcomes from real clients — not curated quotes. Rated 4.9★ across Clutch, Google, and Trustpilot.

"Rackwave delivered our Salesforce implementation on time and within budget. Their team genuinely understood our business — the configuration they built reflected our actual sales process, not a generic template. Adoption was 85% within 30 days of go-live."

Sarah Mitchell
Sarah Mitchell
VP Operations, FinTech Company

"We had a poorly implemented Salesforce org that was costing us time and money. Rackwave's audit identified the root causes within a week, and their remediation roadmap was practical and prioritised. Six months later our team actually uses Salesforce — something they refused to do before."

James Okonkwo
James Okonkwo
Head of IT, Healthcare Group

"The Marketing Cloud implementation Rackwave delivered transformed how we engage our customers. Journey Builder journeys that used to take us weeks to set up now take hours. Their team was responsive, knowledgeable, and genuinely invested in our outcomes."

Priya Sharma
Priya Sharma
Marketing Director, Retail Brand
Trustpilot Google Reviews
star-1
star-2
Hero image

“Rackwave Technologies has significantly improved our marketing performance while providing reliable cloud services. We’ve been using their solutions for a while now, and the experience has been seamless, scalable, and results-driven.”

David Larry

Founder & CEO

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FAQ

Frequently Asked Questions

Everything you need to know about our Salesforce Customization services.

  • When should I use Apex instead of Flow?

    Salesforce Flow can handle the majority of automation use cases and should be the first choice. Apex is needed when you require complex logic that Flow cannot express, high-volume batch processing, callouts to external systems within transactions, or programmatic control over platform events. We always recommend using the least-code approach that meets the requirement — Apex is used when it is genuinely the right tool, not as a default.

  • Do you follow Salesforce development best practices?

    Yes, without exception. All Apex code follows the trigger handler pattern, bulkification, and SOQL/DML outside loops. We maintain test coverage above 90% with meaningful test assertions. Lightning Web Components follow the standard component lifecycle and separation of concerns. All work is in source control, deployed via CI/CD where possible, and fully documented. We do not write code that creates technical debt.

  • Can you customise an existing org that has legacy code?

    Yes. We frequently inherit orgs with legacy code — old Process Builder workflows, Visualforce pages, non-bulkified Apex, and undocumented customisation. We audit the existing code, identify technical debt and governor limit risks, modernise what needs updating, and extend the org cleanly without compounding existing issues.

  • How do you handle Salesforce governor limits?

    Governor limit compliance is a non-negotiable part of how we write Apex. We use bulkified trigger handlers, avoid SOQL and DML inside loops, use platform cache where appropriate, and design batch jobs correctly. All code is tested against large data volumes in sandbox before production deployment. We also review governor limit usage as part of org audits.

  • Do you build custom Lightning components for Experience Cloud?

    Yes. We build custom Lightning Web Components specifically designed for Experience Cloud sites — handling guest user security, data access patterns, community branding, and the specific component restrictions that apply in Experience Cloud contexts. We have delivered customer portals, partner portals, and self-service knowledge sites on Experience Cloud.

  • How do you handle Salesforce release updates affecting custom code?

    Salesforce releases three major updates per year, each of which can affect custom Apex code, Flows, and integrations. We monitor release notes proactively, test all custom components against upcoming releases in sandbox, and make necessary compatibility changes before the release activates in production. For clients on our managed services, release update management is included as a standard service. For project-based engagements, we include a 90-day compatibility guarantee — if a Salesforce seasonal release breaks code we delivered, we fix it at no charge.

  • What is a Lightning Web Component and when should I use it?

    A Lightning Web Component (LWC) is a modern JavaScript-based UI framework used to build custom interfaces in Salesforce. You should use LWC when standard Salesforce layouts, list views, or record pages cannot meet your UI requirements — for example, a multi-step guided wizard, an interactive data table with custom actions, a real-time dashboard embedded on a record page, or a custom component in an Experience Cloud portal. LWC is the preferred choice over Visualforce for all new development — it is faster, more maintainable, and aligned with Salesforce's long-term platform direction.

  • Can you modernise our existing Visualforce pages to Lightning?

    Yes. Visualforce-to-LWC modernisation is a common engagement type for us. The process involves auditing all existing Visualforce pages for business functionality, designing LWC equivalents that match the functional requirements while improving the user experience, developing and testing the LWC components in sandbox, and migrating users from Visualforce to LWC in a phased approach. Modernisation also typically includes reviewing associated Apex controllers — many Visualforce controllers contain non-bulkified code that should be refactored during the migration.

  • Do you use version control for Salesforce development?

    Yes, always. All development work is stored in a Git repository from day one — typically GitHub, GitLab, or Bitbucket depending on your preference or existing tooling. We use Salesforce DX (SFDX) with source-tracked scratch orgs for feature development, pull requests with code review for all changes, and CI/CD pipelines (Salesforce DevOps Center, GitHub Actions, or Copado) where the client environment supports it. Version control is not optional on our engagements — it is a requirement that protects both parties and enables safe, auditable deployments.

  • What is the AppExchange and can you build apps for it?

    The Salesforce AppExchange is the marketplace for Salesforce apps — pre-built managed packages that can be installed into any Salesforce org. We build managed packages for clients who want to productise their Salesforce customisation and distribute it to multiple orgs, either internally across subsidiaries or externally as an ISV product on AppExchange. AppExchange development requires specific architecture — managed package namespacing, Salesforce security review compliance, licence management, and upgrade path planning. We have experience delivering managed packages through the Salesforce security review process.