GDPR Compliance

We use cookies to ensure you get the best experience on our website. By continuing to use our site, you accept our use of cookies, privacy policy and terms of service.

Certified Salesforce Customization Experts

Salesforce Customization
Tailored to Your Business Logic.

We extend and reshape Salesforce to fit the way your business actually operates — custom Apex, Lightning Web Components, Flow automation, custom objects, and deep integrations that native configuration alone cannot deliver. Every customization is built to scale, tested to production standard, and documented for your admin team.

Apex & LWC Development Flow & Process Automation Custom UI & Portals API & Integration Dev
500+
Custom Components Built
Apex classes, triggers, LWC components, and Flow automations delivered across all Salesforce clouds.
75%+
Code Coverage Guarantee
Every Apex customization shipped with minimum 75% test coverage and zero known defects at handover.
Zero Debt
Policy
We do not introduce technical debt — every customization follows Salesforce governor limits and best practices.
3× Faster
Workflow Execution
Typical Flow and Apex automations reduce manual task time by 3× compared to point-and-click workarounds.
Senior
Dev Team Only
Every customization is built by a certified senior Salesforce developer — not handed to a junior on a sprint.
4.9★
Client Rating
Consistently rated for customization quality, documentation, and handover across Clutch and Google.

Salesforce Customization — Full Capability Scope

From Apex back-end logic to pixel-perfect Lightning interfaces — every layer of Salesforce customization built to production standard with full documentation and test coverage.

Apex Development

We build governor-limit-safe Apex classes, triggers, batch jobs, queueables, schedulers, and REST/SOAP web services — with minimum 75% test coverage and full code review before deployment.

  • Apex triggers and handler classes
  • Batch Apex and queueable jobs
  • Apex REST and SOAP web services
  • Scheduled Apex for automated processes

Lightning Web Components (LWC)

We design and build production-grade Lightning Web Components — custom list views, embedded portals, interactive dashboards, custom record pages, and utility bar components — all mobile-responsive.

  • Custom record and app page components
  • Interactive data table and list views
  • Embedded map, chart, and file components
  • Utility bar and action components

Flow & Automation

We build complex Salesforce Flows — screen flows, record-triggered flows, scheduled flows, and autolaunched flows — replacing legacy Workflow Rules and Process Builder with scalable, maintainable automation.

  • Record-triggered and scheduled flows
  • Screen flows for guided processes
  • Subflows and reusable flow components
  • Automation migration from WFR and PB

Custom Objects & Data Model

We design and build custom objects, fields, relationships, validation rules, formula fields, rollup summaries, and schema extensions that extend the native Salesforce data model to match your business entities.

  • Custom object and field design
  • Lookup, master-detail and junction objects
  • Complex validation rule logic
  • Formula and rollup summary fields

Visualforce & Custom UI

Where LWC is not appropriate, we build Visualforce pages and controllers for legacy org compatibility, PDF generation, custom Aura components, and Experience Cloud page customizations.

  • Visualforce page and controller dev
  • PDF generation and document builder
  • Aura component development
  • Experience Cloud custom page builds

AppExchange Package Development

We design, build, and publish managed and unmanaged AppExchange packages — security-review ready, multi-org compatible, and built with namespace isolation and licence management from the ground up.

  • Managed package architecture
  • Namespace and licence management
  • AppExchange Security Review prep
  • Multi-org compatibility testing

Custom API & Integration Development

We build custom inbound and outbound REST and SOAP API integrations, platform events, change data capture handlers, and Salesforce Functions — connecting your org to any external system.

  • Custom REST endpoint development
  • Platform Events and CDC consumers
  • Outbound API callouts with retry logic
  • Salesforce Functions (Node.js / Java)

Custom Reports & Dashboards

We build advanced custom report types, joined reports, historical trending reports, and CRM Analytics (Tableau CRM) datasets, lenses, and dashboards that surface the exact KPIs your team needs.

  • Custom report type development
  • Joined and historical trending reports
  • CRM Analytics dataset and lens builds
  • Dynamic dashboard and filter design

Security & Access Architecture

We design and implement advanced permission sets, permission set groups, field-level security, sharing rules, territory management models, and profile structures — ensuring data is visible to the right people and locked to everyone else.

  • Permission set and group design
  • Field-level and record-level security
  • Sharing rule and manual sharing setup
  • Territory management model build

Salesforce Technologies We Customize With

Our developers are proficient across every Salesforce development technology — from declarative tools through to full programmatic development and platform APIs.

Apex
Classes, triggers, batch, queueable, schedulers, REST/SOAP
Lightning Web Components
LWC, Aura, custom events, wire adapters, base components
Salesforce Flow
Record-triggered, screen, scheduled, autolaunched, subflows
Visualforce
Pages, controllers, extensions, PDF rendering, email templates
SOQL & SOSL
Complex queries, aggregate functions, relationship queries, search
REST & SOAP APIs
Inbound endpoints, outbound callouts, Named Credentials, OAuth
Platform Events
CDC, event bus, publish-subscribe, real-time integration triggers
CRM Analytics
SAQL, datasets, lenses, dashboards, Einstein Discovery
Managed Packages
Namespace, licence management, AppExchange Security Review
SFDX & DevOps
Scratch orgs, CI/CD pipelines, Copado, Gearset, GitHub Actions
Experience Cloud
LWR and Aura sites, custom themes, community page builds
Salesforce Functions
Node.js and Java functions, serverless compute beyond governor limits

Our Salesforce Customization Process

A structured development process — every customization requirement captured, designed, built, tested, and documented before it touches your production org.

01

Requirements & Scoping

We work with your team to capture the exact business logic the customization must deliver — user stories, acceptance criteria, edge cases, and integration dependencies — so development begins from a fully understood requirement.

02

Technical Design

We produce a technical design document covering the development approach — Apex vs Flow vs LWC, data model changes, API endpoints, governor limit strategy, and test plan — reviewed and approved before a single line of code is written.

03

Development in Sandbox

We build in a dedicated sandbox environment — following Salesforce best practices, governor limit compliance, bulkification, and separation of concerns — with code reviews at each milestone and regular client demos.

04

Unit Testing & Code Review

We write Apex test classes to minimum 75% coverage, run static code analysis, and conduct peer code review before any deployment. Test classes cover positive, negative, and bulk test scenarios.

05

UAT & Client Sign-Off

We deploy to a UAT sandbox and facilitate structured user acceptance testing against the signed-off acceptance criteria. Defects are tracked, resolved, and re-tested before the client signs off on production deployment.

06

Production Deployment

We deploy to production using SFDX change sets or CI/CD pipelines — with a deployment runbook, rollback plan, and post-deployment smoke test to confirm all customizations are functioning correctly in production.

07

Documentation & Handover

Every customization is documented — technical design, data dictionary updates, admin guide, and known limitations — so your admin team can understand, maintain, and extend the work without returning to us.

Why Businesses Trust Us for Salesforce Customization

The difference between customization that creates technical debt and customization that scales — is the experience and discipline of the developer building it.

Zero Technical Debt Policy

We do not take shortcuts. Every Apex class is bulkified, every trigger uses a handler pattern, and every Flow is designed for reuse. Customizations built by Rackwave do not create the problems that bring clients back to us six months later.

Full Documentation Standard

Every customization we deliver includes a technical design document, admin guide, and test class summary. Your admin team can understand, maintain, and extend the work without returning to us — which is exactly what we want.

Certified Senior Developers Only

Every Rackwave customization is built by a certified senior Salesforce developer with 5+ years of platform experience. We do not use juniors for complex Apex or LWC work, regardless of project size.

DevOps-Native Delivery

We deliver customizations using SFDX, Git version control, and CI/CD pipelines — with sandbox-to-sandbox change tracking, rollback capability, and deployment runbooks for every production release.

Governor Limit Expertise

Salesforce governor limits are not an afterthought for our developers — they design for bulk execution, SOQL count limits, heap size, and CPU time from the very first line of code.

Transparent Communication

You receive a sprint demo every two weeks, a development log with every deployment, and direct access to your lead developer via Slack or Teams — no project manager acting as an intermediary.

500+
Custom Components Delivered
75%+
Test Coverage on Every Apex Class
0
Governor Limit Violations in Production
4.9★
Average Client Rating

Our Developers Hold Active Salesforce Certifications

Every developer assigned to your customization project holds active Salesforce certifications in the platform area they are working on — Platform Developer I, Integration Architect, or cloud-specific credentials.

Salesforce Administrator Certification Badge

Salesforce Administrator

Advanced Administrator Certification Badge

Advanced Administrator

Sales Cloud Consultant Certification Badge

Sales Cloud Consultant

Service Cloud Consultant Certification Badge

Service Cloud Consultant

Marketing Cloud Consultant Certification Badge

Marketing Cloud Consultant

Platform Developer I Certification Badge

Platform Developer I

SF Agentforce Specialist Certification Badge

SF Agentforce Specialist

Integration Architect Certification Badge

Integration Architect

Data Architect Certification Badge

Data Architect

Salesforce Marketing Associate Certification Badge

Salesforce Marketing Associate

Industries

At Rackwave Technologies, we deliver tailored IT Consulting Services across a wide range of industries. Our industry-focused approach ensures that every solution aligns with specific operational challenges, compliance requirements, and growth objectives—rather than generic technology implementations.

Automotive & EV

Smart IT solutions for connected and electric mobility.

Explore More

Banking & Finance

Secure, scalable IT systems for modern banking.

Explore More

Healthcare

Secure IT solutions for better patient care and data management.

Explore More

Education

Digital platforms for modern learning experiences.

Explore More

Insurance

Digital platforms for faster, smarter insurance operations.

Explore More

Retail & Ecommerce

Technology that powers seamless online and offline selling.

Explore More

Travel, Transport and Hospitality

IT systems for real-time tracking and efficient operations.

Explore More

Manufacturing

IT solutions enabling smart and automated manufacturing.

Explore More

Ready to Customize Your Salesforce Org?

Tell us what native Salesforce cannot do for your business. Our certified developers will scope the customization, give you a fixed price, and build it to production standard.

Salesforce Customizations That Delivered Real Results

From complex Apex automation to custom Lightning portals — see how our customizations extended Salesforce beyond native limits to solve real business problems.

Manufacturing Apex / LWC

Custom CPQ & Quoting Engine — B2B Manufacturer

Built a custom CPQ engine using Apex and LWC that reduced quote generation time from 4 hours to 12 minutes — eliminating manual Excel-based pricing and approval bottlenecks.

95%
Quote Time Reduction
100%
Pricing Accuracy
3 Weeks
Build Time
Healthcare Flow / Apex

Automated Case Escalation — Healthcare Provider

Designed a multi-tier Flow and Apex escalation engine that auto-assigns, escalates, and notifies across 6 SLA tiers — reducing SLA breach rate from 18% to under 2% in 60 days.

89%
SLA Breach Reduction
6
Escalation Tiers
Zero
Manual Escalations
Financial Services Experience Cloud / LWC

Custom Partner Portal — Financial Services

Built a branded Experience Cloud partner portal with custom LWC components for deal registration, document upload, and commission tracking — replacing a legacy SharePoint site.

Partner Engagement
1 Portal
Replacing 3 Tools
2 Days
Onboarding Time

What Our Clients Say

Real feedback from businesses who needed Salesforce to do more than it does out of the box — rated 4.9★ across Clutch, Google, and Trustpilot.

★ ★ ★ ★ ★

"Rackwave built a complex multi-object Flow and Apex trigger combination that replaced a process our team had been running manually for three years. The code is clean, well-documented, and our admin can actually follow it. That last part made a huge difference."

Rachel Nguyen
Rachel Nguyen
Salesforce Admin, SaaS Company
★ ★ ★ ★ ★

"We needed a custom LWC component embedded in our Service Console that pulled live shipment data from our TMS. Rackwave delivered it in two weeks, with full documentation and a walkthrough for our IT team. Exactly what we needed, exactly when we needed it."

Marcus Webb
Marcus Webb
Head of Operations, Logistics Firm
★ ★ ★ ★ ★

"Rackwave built our entire AppExchange package from scratch — managed package, namespace, licence management, Security Review documentation. They knew every step of the process. We passed Security Review first time, which I'm told is rare."

Claire Drummond
Claire Drummond
VP Technology, Healthcare Group
star-1
star-2
Hero image

“Rackwave Technologies has significantly improved our marketing performance while providing reliable cloud services. We’ve been using their solutions for a while now, and the experience has been seamless, scalable, and results-driven.”

David Larry

Founder & CEO

Have a question or feedback? Fill out the form below, and we'll get back to you as soon as possible.

Sending your message…

Trusted for overall simplicity

Based on 400+ reviews with customer satisfaction on
Trustpilot Trustpilot Trustpilot Trustpilot Trustpilot Trustpilot Trustpilot Trustpilot Trustpilot Trustpilot Trustpilot Trustpilot

Frequently Asked Questions

Everything you need to know about our Salesforce Customization services.

  • What is Salesforce customization and how is it different from configuration?

    Salesforce configuration refers to changes made through the point-and-click tools in Setup — creating custom fields, building validation rules, designing page layouts, and setting up basic automation with Flow or Process Builder. Salesforce customization refers to programmatic changes using code — Apex classes and triggers, Lightning Web Components, Visualforce pages, custom APIs, and AppExchange package development. Customization is required when the business logic is too complex, performance-sensitive, or UI-specific for declarative tools to handle.

  • When do I need Apex development rather than Salesforce Flow?

    Salesforce Flow handles the majority of automation needs — but Apex is required when: logic involves complex calculations, string manipulation, or data transformations that Flow handles poorly; bulk processing of tens of thousands of records is required and Flow performance becomes a concern; external API callouts need advanced error handling, retry logic, or parsing of complex JSON/XML responses; or platform events, change data capture, or queueable/batch processing patterns are required. Our developers assess each requirement and recommend the most maintainable approach — not always the most technically complex one.

  • How long does Salesforce customization take?

    A focused customization — a single Apex class with trigger, or a standalone LWC component — typically takes 1 to 2 weeks from requirement to production deployment. A complex customization involving multiple Apex classes, integrated flows, a custom LWC interface, and external API connections typically takes 4 to 8 weeks. We scope each requirement individually and provide a fixed-price, fixed-timeline proposal before work begins.

  • What test coverage do you provide for Apex code?

    Every Apex class and trigger we deliver has a minimum 75% test coverage — the Salesforce platform requirement for production deployment. In practice, our typical test coverage is 85 to 95%. Test classes cover positive scenarios (expected inputs produce expected outputs), negative scenarios (invalid inputs are handled correctly), and bulk scenarios (200+ records processed without hitting governor limits). Test class code and results are provided in the handover documentation.

  • Can you customize Salesforce without affecting our existing configuration?

    Yes. We work exclusively in sandbox environments, use Salesforce DX for version control and change tracking, and deploy using change sets or CI/CD pipelines with a rollback plan for every production release. We document every change before deployment and conduct a post-deployment smoke test. We never make untested changes directly to a production org.

  • Do you build Lightning Web Components or Aura components?

    We build Lightning Web Components (LWC) as our primary framework — LWC is the current Salesforce standard, performs better, and is the only framework supported for new development in modern Salesforce orgs. We also build Aura components for orgs that require Aura for compatibility reasons, and we can migrate existing Aura components to LWC as a separate service.

  • Can you build AppExchange packages and manage Salesforce Security Review?

    Yes. We design and build managed and unmanaged AppExchange packages from scratch — including namespace design, licence management, installer configuration, and post-install scripts. We have experience preparing packages for and passing the Salesforce Security Review process, which includes addressing all security scanner findings and completing the required security questionnaire documentation.

  • Can you work on our existing Salesforce customizations built by another developer?

    Yes. We regularly inherit customizations built by previous developers or internal teams. We begin with a code review and technical audit — identifying quality issues, technical debt, governor limit risks, and test coverage gaps — before extending or modifying the existing codebase. We document all changes and bring inherited code up to our own quality standards where required.

  • How do you handle Salesforce governor limits in your customizations?

    Salesforce governor limits are a fundamental constraint that our developers design for from the start — not an afterthought. We use bulkified trigger patterns that process records in collections rather than loops, aggregate SOQL queries to minimise callouts, use platform caching where appropriate, and design batch Apex for large-volume processing. Every customization is tested with 200-record bulk scenarios before deployment.

  • What documentation do you provide with completed customizations?

    Every customization we deliver includes: a Technical Design Document covering the approach, data model changes, and key decisions made; an Admin Guide explaining how to configure, extend, or disable the feature; a Test Class Summary showing coverage percentages and scenario descriptions; and a Deployment Runbook covering how to re-deploy if required. Documentation is provided in PDF or Confluence format based on your preference.