Marketo to HubSpot Migration Guide 2026: Zero Data Loss
Complete Marketo to HubSpot migration guide for 2026. Field mapping, workflow rebuild, lead scoring, Salesforc
We help banks, credit unions, insurance companies, and fintech firms build secure, compliant, and scalable digital capabilities — from core banking modernisation and open banking APIs through customer acquisition CRM, fraud detection, and real-time analytics. Deep financial services domain expertise. Zero regulatory incidents across every engagement.
Financial services technology is driven by three simultaneous forces: tightening regulation, rising customer expectations from fintech, and the imperative to modernise legacy infrastructure without interrupting services that cannot go offline.
PSD2/PSD3, GDPR, Basel III/IV, AML/KYC, DORA, and national regulations create an expanding compliance burden. Most banks spend 15-20% of IT budgets on compliance — without a technology strategy that treats compliance as infrastructure rather than overhead, this cost grows with every new regulation.
PSD2 mandated open banking APIs — but most institutions have deployed minimum-compliance APIs rather than strategic developer platforms. Institutions that treat open banking as opportunity rather than obligation are building ecosystems that drive product distribution and partner revenue at lower acquisition cost.
Legacy core banking platforms — many running on COBOL or 1990s-era infrastructure — create mounting technical debt, limit digital product velocity, and make system integration expensive and fragile. Modernising without business disruption is the central infrastructure challenge for most incumbent banks.
Real-time payment networks (Faster Payments, SEPA Instant) have increased fraud velocity — fraudsters execute attacks in seconds that previously took hours to detect. Rule-based fraud systems cannot keep pace; ML-based real-time detection is now a table-stakes requirement for retail banking operations.
Digital challenger banks and fintech lenders have reset customer expectations for onboarding speed (under 10 minutes), product simplicity, and mobile experience. Incumbent banks are losing share of wallet to challengers who move faster — particularly in mortgage, personal lending, and everyday banking for under-35s.
Most banks have vast transaction, product, and behavioural data but lack the data infrastructure to activate it — credit risk models trained on incomplete data, customer lifecycle analytics that cannot run in real time, and pricing decisions made on segment averages rather than individual risk profiles.
Three practice areas — Digital Banking, Risk & Compliance, and Data & Analytics — covering the full spectrum of banking technology transformation.
End-to-end digital account opening with eKYC, biometric verification, document scanning, and compliance-grade identity checks under 10 minutes.
Modern banking app and web portal design — account management, payments, product application, and customer service — built for conversion and retention.
Salesforce Financial Services Cloud and Dynamics 365 implementation — lead management, product cross-sell, churn prediction, and lifecycle automation.
PSD2-compliant open banking APIs and developer portal — account information, payment initiation, and partner integration infrastructure beyond minimum compliance.
Digital mortgage, personal loan, and credit card application journeys — from initial enquiry through decisioning, offer, and fulfilment — optimised for conversion and compliance.
AML transaction monitoring platform implementation and tuning — reducing false positives, improving alert quality, and meeting FATF and national regulatory standards.
Real-time ML-based fraud detection for card, payment, and account takeover fraud — significantly lower false positive rates than rule-based systems.
COREP, FINREP, LCR, and national regulatory report automation — from data extraction through transformation, validation, and submission workflow.
GDPR compliance architecture — privacy impact assessments, consent management, data lineage, subject access request fulfilment, and retention policy automation.
EU DORA compliance programme — ICT risk management framework, third-party risk oversight, incident reporting, and digital operational resilience testing.
Credit scoring model development, scorecard validation, and decision engine integration — improving risk-adjusted yield while reducing default rates.
Customer lifetime value modelling, product propensity scoring, and churn prediction — enabling next-best-action recommendations at the individual customer level.
Cloud data warehouse design and implementation — Snowflake, BigQuery, Redshift — with banking data models, regulatory data lineage, and self-service BI.
Asset-liability management analytics, liquidity monitoring, interest rate risk dashboards, and stress testing infrastructure for treasury and finance teams.
Real-time payment flow analytics, scheme settlement reconciliation, exception management, and payment performance dashboards for operations teams.
Our banking practice spans retail, corporate, and wealth management — each with distinct regulatory, technology, and customer requirements.
Compliance is not a checklist item we address before go-live. It is an architectural requirement we design for from the start — which is why we have zero regulatory incidents across every banking engagement.
We design and implement PSD2/PSD3-compliant open banking programmes — AISP and PISP APIs, Strong Customer Authentication, TPP onboarding, consent management, and dispute resolution — architected to meet regulatory minimum requirements while building a strategic API platform that creates commercial value beyond compliance.
We design GDPR-compliant architectures for banking data — privacy by design in data models, consent management for marketing and data sharing, data lineage tracking from collection through processing, subject access and erasure request fulfilment, and retention policy automation that deletes data on schedule without manual intervention.
We implement AML transaction monitoring platforms, KYC customer due diligence workflows, and financial crime compliance infrastructure — from vendor selection and implementation through rules tuning, threshold management, and the alert workflow that gets SAR-quality alerts to your compliance team with the minimum false positive burden.
DORA, effective January 2025, requires EU financial institutions to demonstrate ICT risk management, third-party vendor oversight, incident reporting, and digital operational resilience testing. We help institutions build the governance frameworks, technology controls, and testing programmes that meet DORA requirements — treating it as a genuine operational resilience improvement rather than a compliance exercise.
Banking technology delivery requires a different standard of rigour than most sectors. Here is how we earn that trust.
"In banking, the cost of a technology failure is not just financial — it is reputational and regulatory. We engineer to the standard that cost demands."
Zero regulatory incidents. Zero production security breaches. 99.99% uptime across banking system deployments. These are not aspirations — they are the outcomes we have delivered and the standard we hold ourselves to on every engagement.
Every system we build is designed from the compliance requirements down — not audited for compliance after build. Zero incidents across 60+ banking clients.
Banking infrastructure we build and manage achieves 99.99% availability — designed with multi-zone redundancy, automated failover, and 24/7 monitoring before go-live.
Designed, built, and managed 120+ PSD2-compliant APIs for retail and challenger banks — all meeting EBA RTS performance and availability standards.
Average customer KYC and account opening time across digital onboarding implementations — compared to 3-7 days for legacy paper-based processes.
Feedback from CIOs, CDOs, and technology leaders at banks, building societies, and fintech firms.
Our digital onboarding project had been running for 18 months with a previous partner and was still not live. We brought Rackwave in for a rescue. Within 10 weeks they had redesigned the identity verification architecture, resolved the PSD2 SCA compliance gaps, and launched a digital account opening journey that brings customers live in 8 minutes — compared to the 4-day paper-based process it replaced. In the first 6 months, 34% of new current accounts opened through the digital channel. The previous partner's design could not have achieved that — it was built for compliance, not conversion.
Our AML system was generating 2,400 alerts per day — 94% false positives. Compliance team was overwhelmed. Rackwave re-tuned the detection rules and introduced ML-assisted alert scoring. Alerts dropped to 380 per day with 67% genuine. The compliance team went from triage overload to quality investigation.
Rackwave built our open banking developer portal and TPP onboarding in 8 weeks — PSD2 compliant, production-grade, with a dedicated sandbox. 340 TPPs have onboarded in the first year. The portal Rackwave built has become a genuine distribution channel — not just a compliance obligation.
“Rackwave Technologies has significantly improved our marketing performance while providing reliable cloud services. We’ve been using their solutions for a while now, and the experience has been seamless, scalable, and results-driven.”
David Larry
Founder & CEOCommon questions about banking and financial services technology with Rackwave Technologies.
Yes — Salesforce Financial Services Cloud (FSC) is one of our core banking CRM capabilities. FSC provides a financial-services-specific data model — Account, Contact with financial account relationships, Goals, Referrals, and the Financial Account and Financial Holding objects — that maps naturally to retail and wealth banking workflows. We implement FSC end-to-end: data model configuration for your product and customer structure, relationship manager workflow design, lead and referral management, household grouping, compliance and documentation workflow, and integration to core banking systems for real-time account data. We also implement Marketing Cloud integrations for customer lifecycle automation.
Yes. We work with FCA and PRA-regulated institutions — retail banks, building societies, investment firms, and insurance companies — and have delivered technology programmes that have passed regulatory review and FCA supervisory examination. We understand the change management requirements — Senior Manager Accountability, operational resilience testing, critical outsourcing notifications — and structure our engagements with the governance documentation your compliance and risk functions require. We can work as a technology supplier under your TPRM framework or help you design the TPRM controls for our engagement.
We distinguish between compliance-minimum open banking and strategic open banking. Compliance-minimum means building the AISP/PISP APIs required by the regulation, with a basic TPP registration journey. Strategic open banking means building a genuine developer platform — sandbox environment, comprehensive documentation, onboarding workflow, API analytics, and commercial use case support — that makes your institution a preferred API provider for fintechs and third parties. Both start with the same technical foundation but the strategic approach delivers commercial return on the compliance investment. We have delivered both approaches and can advise on which is appropriate for your institution.
Yes. DORA (Digital Operational Resilience Act) became effective January 2025 and applies to EU financial institutions and their ICT third-party service providers. We help institutions build the five DORA pillars: ICT risk management framework, ICT incident classification and reporting, digital operational resilience testing (including TLPT for significant institutions), ICT third-party risk management register and oversight programme, and information sharing arrangements. We work with your CRO, CISO, and technology risk function to build practical compliance rather than paper-based programmes.
Yes. We build ML-based fraud detection systems for card fraud, payment fraud (push payment / APP fraud), account takeover, and first-party fraud. Our approach starts with your existing transaction data — profiling the fraud patterns your institution faces — before selecting and training models. We integrate fraud scoring into real-time payment authorisation flows (Kafka, streaming) with configurable thresholds and manual review workflows for high-risk alerts. We also help reduce false positive rates on existing rule-based fraud systems through statistical threshold analysis and ML-assisted alert scoring.
Yes. We have integration experience with Temenos (T24/Transact), Finastra (Fusion), Thought Machine (Vault), Oracle FLEXCUBE, and Mambu. Our work typically involves building the integration layer between core banking and surrounding systems — CRM, open banking APIs, digital channels, data warehouses, and regulatory reporting — rather than direct core banking configuration, which requires vendor-accredited specialists. For core banking modernisation programmes, we design the integration architecture and data migration strategy that makes the new core accessible to the surrounding application ecosystem.