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Braze Consulting & Implementation

Braze Consulting That
Turns Licence Cost Into Revenue.

Most Braze implementations use less than 40% of the platform's capability. We close that gap — building Canvas journeys that actually convert, segmentation that reflects real customer behaviour, Liquid personalisation that goes beyond first name, and the measurement framework that proves every campaign's revenue contribution.

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Canvas Journey Design Advanced Segmentation Liquid Personalisation Revenue Attribution
Braze Consulting Services — Rackwave Technologies
80+
Braze Implementations
500+
Canvases Built
34%
Avg Revenue Uplift
40M+
Profiles Managed
4.9★
Client Rating
Book Free Braze Audit
Common Braze Problems

What Most Braze Implementations Get Wrong

Braze is a powerful platform — but power requires configuration. These are the six gaps we most commonly find when we audit an existing Braze implementation.

Canvas Journeys
Campaigns sent as one-off blasts. No multi-step Canvas journeys. No branching based on user behaviour. Every customer gets the same message at the same time regardless of where they are in the lifecycle.
Canvas journeys that branch on user actions, attributes, and events. Step delays, action paths, audience splits, and real-time event triggers — making every message contextually relevant.
Audience Segmentation
Segments built on basic demographics and sign-up date. Behavioural data (events, custom attributes, purchase history) sitting unused in Braze while campaigns target everyone or no one.
Segments built on event counts, RFM scores, predictive churn score, product affinity, and engagement recency — with nested filters that reflect how customers actually behave.
Liquid Personalisation
Personalisation limited to first name in the subject line. Content blocks static. No conditional logic, no connected content, no Liquid tags that vary the message based on user attributes.
Liquid templating that adapts message content, timing, product recommendations, and CTAs based on user attributes, event properties, and connected content API calls to live data.
Revenue Attribution
Campaign performance measured by open rate and click rate alone. No revenue event tracking. No understanding of which Canvas journeys and which message variants are actually driving purchases.
Revenue-attributed reporting with purchase events tracked, conversion windows configured, and A/B test results measured on revenue — not vanity metrics.
Data & Integration Quality
Braze receiving incomplete event data. Custom attributes missing or mislabelled. User identity fragmented across anonymous and identified profiles. Data quality too poor to power meaningful segmentation.
Clean event taxonomy, complete custom attribute schema, proper user aliasing and merging, and data quality monitoring that catches integration errors before they degrade segmentation.
Channel Orchestration
Email operating in isolation. Push notifications sent without suppression for users who prefer email. No coordinated multi-channel journeys. SMS, in-app, and Content Cards unused or misconfigured.
Coordinated multi-channel journeys that select the right channel per user based on engagement preference, time zone, and message urgency — with proper channel suppression and preference management.
Our Braze Services

What We Deliver Across Braze

Every Braze engagement we take on covers specific platform modules — configured, integrated, and optimised to produce measurable revenue impact, not just activity metrics.

Canvas

Canvas Journey Design & Optimisation

We design, build, and continuously optimise Canvas journeys for every lifecycle stage — onboarding, activation, re-engagement, retention, and churn prevention. Each Canvas is built with proper action paths, audience splits, exception paths, and A/B tested variants. We also audit existing Canvases and identify performance improvements without rebuilding from scratch.

Lifecycle Canvas design (onboarding through win-back)Action path and exception path configurationIn-Canvas A/B test setup and analysisCanvas performance audit and optimisationTriggered Canvas from custom events
Segments

Advanced Segmentation & Audience Strategy

We design the segmentation strategy that makes every campaign more relevant — building segments on event counts, RFM tiers, product affinity, churn score, engagement recency, and custom attribute combinations. We also configure Segment Extensions for complex behavioural queries and set up predictive churn and predictive purchase audiences where appropriate.

RFM and CLV segmentation designBehavioural event-based segmentationSegment Extensions for complex queriesPredictive churn and purchase audiencesSuppression lists and re-engagement triggers
Liquid

Liquid Personalisation & Dynamic Content

We build Liquid templates that make every message genuinely personal — conditional content blocks based on user attributes, personalised product recommendations via Connected Content, localised copy for multi-market deployments, and the default value patterns that prevent broken personalisation when data is incomplete.

Conditional Liquid blocks (if/elsif/unless)Connected Content API integrationPersonalised product recommendationsMulti-language and locale Liquid routingAbort message logic for irrelevant sends
Channels

Multi-Channel Campaign Orchestration

We configure and optimise all Braze channels — Email (with deliverability setup and IP warming), Push (iOS and Android, with rich push and notification grouping), SMS (with compliance controls), In-App Messages (with trigger configuration), and Content Cards. We build cross-channel journeys that select channel per user based on preference and engagement history.

Email deliverability and IP warmingPush notification rich content configurationSMS compliance and quiet hours setupIn-app message trigger configurationContent Card implementation and analytics
CDI

Braze Cloud Data Ingestion (CDI) & Integration

We implement Braze CDI connections from Snowflake, BigQuery, Databricks, and S3 — syncing product catalogue, user attributes, event history, and propensity scores from your data warehouse into Braze without the latency of API-based updates. We also handle Braze REST API integration with downstream systems and the Currents data export for analytics.

CDI from Snowflake, BigQuery, DatabricksProduct Catalog configuration and syncREST API integration with upstream systemsBraze Currents to data warehouseUser attribute and event schema design
Analytics

Campaign Analytics & Revenue Measurement

We configure the revenue event tracking, conversion window settings, and reporting framework that makes Braze a revenue accountability tool — not just a send volume counter. We build Braze reporting dashboards, configure Currents for external BI, and design the A/B test methodology that produces statistically valid results rather than inconclusive experiments.

Revenue event and conversion trackingCanvas and campaign funnel analyticsA/B and multivariate test methodologyCurrents to BI integration (Tableau, Looker)Monthly performance reporting cadence
Braze Platform Expertise

Six Braze Capabilities We Go Deep On

Braze expertise is not about knowing the platform exists — it is about knowing which configurations and patterns produce results in production, across different industries and use cases.

Braze Feature
Canvas Flow

Braze Canvas is where lifecycle marketing happens. We design Canvas architectures for complex use cases — multi-step onboarding with feature adoption gates, reactivation journeys with diminishing message frequency, loyalty tier promotion sequences, and cross-sell flows triggered by purchase events.

  • Audience entry and re-entry rules
  • Action path vs delay step architecture
  • In-Canvas filtering and exception paths
  • Feature flag integration in Canvas steps
  • Canvas analytics interpretation and iteration
Braze Feature
Segmentation

Braze segmentation is only as good as the data behind it. We design the event schema and custom attribute architecture that makes segments meaningful, then build the specific segment library your campaigns need — from simple engagement tiers to complex multi-condition behavioural filters.

  • Segment Extension for SQL-like queries
  • RFM and lifecycle stage segments
  • Nested AND/OR filter logic
  • Predictive audience configuration
  • Segment size monitoring and deprecation
Braze Feature
Liquid & Connected Content

Liquid is Braze's templating language for dynamic content. We write production-grade Liquid that handles missing data gracefully, calls external APIs via Connected Content for real-time product or account data, and conditionally alters the entire message structure based on user attributes.

  • Nested conditional Liquid (if/elsif/case)
  • Connected Content caching and error handling
  • Custom attribute filters and formatters
  • Abort logic for irrelevant recipients
  • Liquid debugging and QA process
Braze Feature
Email Deliverability

Braze email is only valuable if it reaches the inbox. We manage the full deliverability programme — dedicated IP setup, domain authentication (SPF, DKIM, DMARC), IP warming schedules, bounce and spam complaint monitoring, and the list hygiene processes that maintain sender reputation over time.

  • Dedicated IP and subdomain setup
  • SPF, DKIM, DMARC authentication
  • IP warming calendar and execution
  • Bounce handling and suppression rules
  • Engagement-based send frequency management
Braze Feature
Braze CDI & Data

Braze is only as powerful as the data it receives. We design the data integration architecture — CDI from warehouse, REST API event ingestion, Currents export to analytics — and implement the event taxonomy and user attribute schema that makes segmentation, personalisation, and measurement possible at scale.

  • CDI from Snowflake / BigQuery / Databricks
  • REST API event ingestion pattern design
  • User aliasing and profile merging strategy
  • Product Catalog sync and personalisation
  • Currents schema and warehouse integration
Braze Feature
Testing & Analytics

Braze campaigns should be A/B tested systematically, not sporadically. We set up the testing methodology — sample size calculation, test variable isolation, holdout group configuration, and the statistical analysis framework — that produces valid, actionable results rather than inconclusive "winner by 0.1% open rate" experiments.

  • A/B and multivariate test setup
  • Statistically valid sample size calculation
  • Holdout group / control group design
  • Revenue-attributed conversion analysis
  • Winning variant rollout automation
Customer Lifecycle Programmes

Braze Canvases We Build for Every Lifecycle Stage

Braze revenue comes from the full customer lifecycle — not just the welcome email. We design and build Canvas programmes for every stage from first acquisition to loyal advocate.

Stage 01
Acquire & Welcome
Canvas
  • Welcome series (email + push)
  • Account verified trigger Canvas
  • App install → first action bridge
  • Source-of-acquisition personalisation
  • Preference capture and profile enrichment
Stage 02
Activate
Canvas
  • Feature adoption nudge sequences
  • First purchase incentive journey
  • Milestone completion triggers
  • Abandoned browse/cart recovery
  • Profile completion prompts
Stage 03
Engage
Canvas
  • Personalised content digests
  • Product recommendation journeys
  • Replenishment reminders
  • Cross-sell after purchase Canvas
  • Loyalty points and status updates
Stage 04
Retain
Canvas
  • Churn risk early-warning Canvas
  • Engagement re-activation sequence
  • Subscription renewal journeys
  • VIP tier upgrade recognition
  • NPS survey and recovery flows
Stage 05
Win-Back
Canvas
  • Dormant user re-engagement (30/60/90d)
  • Last chance incentive sequence
  • Sunset / unsubscribe prevention
  • Reactivation with new product angle
  • Winback holdout and ROI measurement
Why Rackwave for Braze

Results We Deliver for Braze Clients

Braze consulting ROI is measured in revenue attributed to lifecycle programmes, not in Canvas builds completed. Here is how our clients measure the value of working with us.

34%
Revenue Uplift
Average increase in revenue directly attributed to Braze lifecycle campaigns after full programme implementation.

Most Braze setups attribute 8-15% of revenue to CRM when they measure it at all. Our implementations achieve 30-40% because we design attribution tracking before building programmes — not as an afterthought — and build the Canvas journeys that capture revenue at every lifecycle stage rather than just the welcome series.

Revenue event tracking configured from day oneConversion windows set per journey typeCanvas-level revenue attribution reportMonthly revenue contribution review
3×
Engagement Rate
Average improvement in email engagement rate (open + click) after segmentation and personalisation overhaul.

Engagement rates improve dramatically when the right message goes to the right person at the right time. We achieve this through behavioural segmentation (sending only to users whose engagement history suggests they will respond), Liquid personalisation (making the message relevant to each individual), and send-time optimisation (using Braze's intelligent timing to deliver at each user's peak engagement window).

Segment-based send frequency managementLiquid content personalisationIntelligent timing implementationSubject line A/B test programme
85%
Canvas Completion
Average Canvas entry-to-goal completion rate across multi-step lifecycle journeys — compared to 30-50% industry average.

High Canvas completion rates come from three things: proper audience entry criteria that ensures only relevant users enter, clear and achievable goal events that represent genuine business outcomes, and exception paths that handle the users who should exit early rather than receiving every message in the sequence regardless of their actions. We design all three into every Canvas we build.

Entry criteria and audience validationGoal event configurationException path design for early exitRe-entry rules for recurring journeys
0
Data Incidents
Data quality incidents causing incorrect personalisation, wrong audience targeting, or compliance failures — across all Braze implementations.

Data incidents in CRM — wrong name personalisation, emails to unsubscribed users, personalisation using stale account data — damage customer trust in ways that take months to repair. We prevent them through rigorous event schema design, user identity management, suppression list configuration, and QA processes that test every message variant against real user profiles before going live.

Event schema review and standardisationUser identity and alias managementSuppression list and compliance setupPre-send QA checklist on every campaign
80+
Braze Implementations
34%
Avg Revenue Uplift
500+
Canvases Built
4.9★
Average Client Rating

Ready to Get More Revenue from Braze?

Book a free Braze audit. We will review your current Canvas architecture, segmentation strategy, data quality, and attribution setup — and tell you exactly where your programme is underperforming and what it would take to fix it.

Book Free Braze Audit WhatsApp Us
Client Testimonials

What Braze Clients Say

Feedback from Growth Directors, CRM Leads, and Marketing VPs who trusted us to transform their Braze programmes.

Braze Canvas
D2C Ecommerce
★★★★★
“

We had been paying for Braze for 18 months and using it to send a weekly newsletter. Rackwave audited everything, rebuilt our welcome Canvas, added abandoned cart and browse abandonment journeys, and implemented a win-back programme with Liquid-personalised content. CRM-attributed revenue went from 11% to 38% of total revenue in 9 months. We now think of Braze as a revenue channel, not a cost centre.

Mia Zhou
Mia Zhou
VP Growth, D2C Beauty Brand (£30M ARR)
Liquid & CDI
SaaS / Mobile App
★★★★★
“

Our Braze personalisation was limited to first name. Rackwave set up CDI from our Snowflake warehouse, built a Connected Content endpoint pulling live usage data, and rewrote our entire message library using Liquid — so every message references what the user has actually done in the product. Feature adoption improved 44% in 3 months and onboarding completion rate went from 34% to 61%. The Liquid templates they built are now the foundation of everything we send.

Luca Ferretti
Luca Ferretti
Head of CRM, B2B SaaS Platform (100K users)
Segmentation
Media & Publishing
★★★★★
“

We were sending the same editorial email to 2.2 million subscribers and seeing declining engagement every quarter. Rackwave built a behavioural segmentation system using article read events and topic affinity scoring — routing each subscriber into a content cluster that matches their demonstrated interests. Open rates went from 14% to 31%. Unsubscribe rate dropped 60%. Our editorial team now publishes content knowing it will reach the readers most likely to engage with it.

Sarah Okafor
Sarah Okafor
CRM Director, Digital Media Group (2.2M subscribers)
star-1
star-2
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“Rackwave Technologies has significantly improved our marketing performance while providing reliable cloud services. We’ve been using their solutions for a while now, and the experience has been seamless, scalable, and results-driven.”

David Larry

Founder & CEO

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FAQ

Frequently Asked Questions

Common questions about Braze consulting services with Rackwave Technologies.

  • What does a Braze audit cover?

    Our Braze audit reviews six areas: Canvas architecture (are your journeys designed for the lifecycle, or are they one-off campaigns that happen to be in Canvas?), segmentation quality (are segments built on meaningful behavioural signals, or on basic demographic filters?), data quality (are events firing correctly, are user profiles clean, are there duplicate or fragmented identities?), Liquid usage (is personalisation used beyond first name, and are there broken personalisation risks?), deliverability (email sender reputation, authentication, bounce rate, spam complaint rate), and revenue attribution (are purchase and conversion events tracked, and are conversion windows correctly configured?). The audit produces a prioritised list of improvements with estimated revenue impact for each.

  • How long does a Braze implementation take?

    It depends on scope. A focused programme — one or two Canvas journeys, segmentation overhaul, and proper event tracking — can be live in 6-8 weeks. A full lifecycle CRM programme covering all five lifecycle stages across multiple channels typically takes 3-4 months. Braze migrations from another platform (Klaviyo, Salesforce Marketing Cloud, Iterable) add complexity depending on how much historical data and existing campaign logic needs to be preserved. We scope the timeline based on the specific deliverables and your team's availability for input and review, not on a generic project template.

  • Do you work with Braze directly or independently?

    We work independently of Braze as a consulting and implementation partner. We are not constrained to recommend Braze solutions where other approaches would serve you better, and our revenue is not dependent on Braze licence volume — which means our recommendations are based on what will improve your results, not on what maximises our commission. We do have a strong relationship with the Braze team and access to Braze resources, beta features, and technical support channels that accelerate complex implementations.

  • Can you migrate us from Klaviyo or Salesforce Marketing Cloud to Braze?

    Yes. CRM platform migrations are one of our specialities. The critical decision in any migration is what to preserve and what to redesign — many existing campaigns in Klaviyo or SFMC should be redesigned in Braze rather than replicated, because Braze's Canvas and event-driven architecture enables approaches that were not possible in the previous platform. We conduct a campaign audit, classify each programme into "migrate as-is", "redesign in Braze", or "retire", and build the migration sequencing that keeps revenue-generating programmes live throughout the transition. Data migration — historical user attributes, event history, suppression lists — is handled separately with proper validation before any live sends use migrated data.

  • What industries do you have Braze experience in?

    We have delivered Braze programmes across ecommerce and D2C (fashion, beauty, home, food), SaaS and mobile applications (B2B and consumer), media and publishing, financial services, travel and hospitality, and healthcare (where we handle HIPAA-compliant Braze configuration). The Canvas journey patterns are transferable across industries; the specific use cases, personalisation logic, and measurement frameworks differ significantly. We bring both the platform expertise and the industry understanding that makes Braze programmes relevant to your specific customers.

  • What is Braze CDI and should we be using it?

    Braze Cloud Data Ingestion (CDI) allows you to sync data directly from your data warehouse — Snowflake, BigQuery, Databricks, or Redshift — into Braze user profiles and catalogs, without building and maintaining a separate API integration. CDI is the right approach when you have a data warehouse that holds the attributes and derived data (propensity scores, RFM tiers, product affinity) that should drive Braze segmentation and personalisation, but that data changes frequently enough that a manual export process would be too slow or unreliable. We implement CDI as the data foundation for Braze programmes where the segmentation and personalisation requirements exceed what the direct API integration can support efficiently.