Braze Dashboard Overview

Overview

The Braze dashboard is your central hub for managing campaigns, analyzing performance, and accessing user data. It provides a quick snapshot of your engagement activities and key metrics.

Main Sections of the Dashboard

1. Navigation Menu

Located on the left side, it gives access to:

  • Campaigns

  • Canvas

  • Segments

  • Analytics

  • Content (Templates & Media)

  • Settings

2. Campaigns & Canvas

  • Campaigns → Create and manage one-time or scheduled messages

  • Canvas → Build automated customer journeys

3. Audience & Segments

  • View and create user segments

  • Target users based on behavior, events, and attributes

4. Analytics Dashboard

Track performance metrics such as:

  • Open rates

  • Click-through rates

  • Conversions

  • Revenue

5. Content Library

Store and manage:

  • Email templates

  • Push notification content

  • Media assets

6. User Profiles

Access individual user data:

  • Events

  • Attributes

  • Campaign history

Key Features

  • Real-time data updates

  • Easy navigation across tools

  • Centralized campaign management

  • Performance tracking in one place

Tips for Using the Dashboard

  • Use filters to quickly find campaigns

  • Monitor analytics regularly

  • Organize content for faster campaign creation

  • Bookmark frequently used sections

Next Step

👉 Read: Braze Terminology