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Automotive & Electric Vehicle Industry

Technology That Drives
Automotive & EV Forward.

From dealer management and automotive CRM through connected vehicle platforms, EV fleet management, and digital retail transformation — we help automotive OEMs, EV manufacturers, dealership groups, and fleet operators build the technology capabilities that modern mobility demands. Deep automotive domain expertise. Proven results across the full vehicle lifecycle.

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EV Platform Specialists Automotive CRM Connected Vehicle Digital Retail
Automotive & EV Technology Solutions — Rackwave Technologies
50+
Automotive Clients
200K+
EVs on Platforms
15+
CRM Implementations
35%
Avg Sales Uplift
99.9%
Platform Uptime
4.9★
Client Rating
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Industry Challenges

What the Automotive & EV Industry Is Navigating

The automotive industry is undergoing its most significant transformation in a century. These are the technology and digital challenges we see most frequently — and most urgently — across OEMs, dealer groups, and EV operators.

● Critical

Disconnected Vehicle & Customer Data

Vehicle telematics, dealer CRM, aftersales records, and digital marketing run on separate platforms with no unified customer view. OEMs cannot connect vehicle usage data to customer lifecycle management, making personalised engagement impossible.

Business impact: Lost upsell, reactive service, no predictive retention.

● Critical

Legacy Dealer & Sales Digital Infrastructure

Many dealership groups still manage leads through spreadsheets, use disconnected DMS and CRM systems, and lack the digital retail capabilities customers now expect — online configuration, finance calculators, and remote test drive booking.

Business impact: Lost leads, inconsistent customer experience, slow digital transition.

● High

EV Charging & Fleet Management Complexity

EV fleet operators and charge point networks lack real-time charging management, remote diagnostics, predictive maintenance, and driver analytics — all of which are essential for reliable EV operations at scale.

Business impact: Poor fleet uptime, unplanned downtime, driver dissatisfaction.

● High

Aftersales Revenue Leakage

Automotive businesses capture only a fraction of the aftersales revenue their vehicle parc represents. Without predictive service reminders, personalised aftersales journeys, and connected vehicle alerts, service bookings are reactive rather than proactive.

Business impact: 30-50% of service revenue captured vs potential.

● High

Regulatory & Compliance Complexity

Emissions regulations (WLTP, RDE, CAFE), data privacy frameworks (GDPR), cybersecurity standards (UN R155), and over-the-air software update governance create a complex compliance landscape that most automotive IT teams are not resourced to manage.

Business impact: Regulatory risk, product launch delays, fines.

● Medium

Software-Defined Vehicle Readiness

The shift to software-defined vehicles requires OEMs to build software delivery, OTA update, and lifecycle management capabilities that most have never needed — connecting vehicle software to backend systems with the reliability and security that safety-critical automotive software demands.

Business impact: Delayed SDV programmes, safety risk, competitive disadvantage.

Our Solutions

Technology Solutions for Automotive & EV

End-to-end technology delivery for automotive businesses — from CRM implementation and digital retail transformation through connected vehicle platforms, EV management, and data analytics tailored to automotive operations.

CRM

Automotive CRM Implementation

We implement and customise CRM platforms — Salesforce Automotive Cloud, Microsoft Dynamics, HubSpot — for OEMs, dealer groups, and fleet operators. Lead management, customer lifecycle automation, aftersales journey orchestration, and vehicle-owner engagement programmes designed specifically for automotive buying and ownership cycles.

Salesforce Automotive CloudDealer lead managementAftersales journey automationCustomer lifecycle programmesTest drive & handover automation
Retail

Automotive Digital Retail

We build digital retail capabilities for automotive — online vehicle configuration, finance & PX calculators, home delivery booking, click-and-collect, digital handover, and dealer website CX optimisation — aligned to modern buyer behaviour where 70%+ of the purchase journey is completed online before a dealership visit.

Online vehicle configuratorFinance & PX calculatorHome delivery & click-collectDigital handover workflowDealer website conversion optimisation
EV

EV Fleet & Charging Platform

We design and implement EV fleet management and charging network platforms — vehicle telematics ingestion, charging session management, remote diagnostics, driver analytics, energy optimisation, and fleet health dashboards — giving fleet operators and charge point network operators real-time visibility and control over their EV operations.

Real-time fleet telematicsCharging session managementPredictive maintenance alertsDriver analytics & scoringEnergy & cost optimisation
IoT

Connected Vehicle Data Platform

We build the data infrastructure that collects, processes, and activates connected vehicle data — telematics ingestion pipelines, vehicle health event processing, geofencing, OTA update tracking, and the API layer that exposes vehicle data to CRM, aftersales, and customer-facing applications.

Telematics data pipeline designVehicle health event processingOTA update tracking & analyticsGeofencing & location servicesConnected vehicle API layer
Data

Automotive Analytics & BI

We build automotive analytics capabilities — dealer performance dashboards, sales funnel analytics, lead source attribution, vehicle parc analysis, aftersales penetration reporting, and EV fleet performance analytics — giving sales, operations, and finance teams the data they need to make faster and better decisions.

Dealer performance dashboardsSales funnel & lead attributionVehicle parc & lifecycle analyticsAftersales penetration analysisEV fleet performance reporting
DMS

DMS & System Integration

We integrate Dealer Management Systems — Keyloop, CDK Global, Reynolds & Reynolds — with CRM, marketing automation, and digital retail platforms, eliminating manual data entry, enabling real-time stock visibility, and connecting the end-to-end vehicle sales and aftersales workflow.

Keyloop & CDK integrationDMS to CRM bidirectional syncReal-time stock APIFinance system integrationOEM portal connectivity
Mktg

Automotive Marketing Automation

We implement and optimise automotive marketing automation — service reminder campaigns, end-of-finance lifecycle programmes, conquest marketing, owner anniversary journeys, and recall communication — using Salesforce Marketing Cloud, Braze, and Klaviyo, personalised using vehicle and behavioural data.

Service reminder automationEnd-of-finance lifecycleConquest & conquest campaignsOwner anniversary journeysRecall & safety communication
DevOps

Automotive Platform Engineering

We build and manage the infrastructure that automotive digital platforms run on — cloud architecture, API gateway management, CI/CD pipelines, observability, and security — designed for the performance, reliability, and regulatory compliance requirements of automotive operations.

Cloud platform designAPI gateway & managementCI/CD pipeline automationObservability & alertingGDPR & UN R155 compliance
Specialist Focus Areas

Four Areas Where We Go Deep

Automotive technology spans a wide range. These are the four areas where we have the deepest delivery experience and the most measurable client outcomes.

EV Platform & Fleet Management
EV & Charging Operations

We build the software platforms that make large-scale EV operations reliable and efficient — from charge point management and telematics processing through driver analytics, energy cost optimisation, and proactive maintenance scheduling. Purpose-built for fleet operators, charge point networks, and OEMs managing connected EV ecosystems at scale.

  • Real-time charging network management
  • Fleet telematics and vehicle health monitoring
  • Predictive battery degradation modelling
  • Driver behaviour scoring and coaching
  • Energy cost and carbon footprint analytics
  • Remote diagnostics and OTA readiness
Connected Vehicle & Telematics
IoT & Data Platform

We design and build the data infrastructure behind connected vehicle programmes — high-throughput telematics ingestion, real-time event processing, geofencing, vehicle health APIs, and the data pipelines that feed CRM, aftersales, and customer engagement applications with live vehicle intelligence.

  • Telematics pipeline at IoT scale
  • Vehicle health event classification
  • Geofencing and location intelligence
  • OTA update tracking and compliance
  • Connected vehicle API for CRM integration
  • Privacy-compliant data governance (GDPR, UN R155)
Digital Retail & Customer Experience
Automotive CX & Commerce

We build the end-to-end automotive digital retail experience — from first online touchpoint through configuration, finance, reservation, and handover — and connect it to the dealership DMS and CRM so every digital interaction updates the customer record in real time, eliminating the split between online and offline customer data.

  • Online vehicle configuration and pricing
  • Finance and part-exchange calculators
  • Digital test drive and handover booking
  • DMS-connected stock availability API
  • Post-sale owner portal and digital handbook
  • NPS and satisfaction automation
Aftersales & Owner Lifecycle
CRM & Retention

We design and implement the CRM programmes that turn vehicle owners into repeat customers — service reminder automation, personalised aftersales offers, end-of-warranty and end-of-finance journeys, and recall communication — using connected vehicle data to make outreach relevant and timely rather than generic and scheduled.

  • Predictive service reminder triggers
  • End-of-finance and renewal journeys
  • Personalised aftersales offers using vehicle data
  • Multi-channel communication (email, SMS, app push)
  • Owner anniversary and loyalty programmes
  • Recall and safety campaign orchestration
Platform Expertise

The Platforms We Implement for Automotive

Automotive technology requires both general-purpose platforms and industry-specific tools. We have delivery experience across both.

SF
Salesforce Automotive Cloud
CRM & Lifecycle
  • Vehicle-centric data model
  • Dealer portal & lead routing
  • Aftersales journey automation
  • Service Cloud for dealer support
  • Connected Vehicle app connector
D365
Microsoft Dynamics 365
CRM & ERP
  • Dynamics 365 Sales for dealer groups
  • Customer Service for aftersales
  • Finance & Operations integration
  • Vehicle inventory management
  • Power Platform automation
HS
HubSpot
Marketing & CRM
  • Automotive lifecycle marketing
  • Lead capture & routing
  • Service reminder automation
  • Website CRO integration
  • Sales enablement for dealer groups
KL
Keyloop
DMS Integration
  • CRM to DMS bidirectional sync
  • Real-time stock and pricing API
  • Job card and service data integration
  • Finance system connectivity
  • Online retail DMS connector
CDK
CDK Global
DMS Integration
  • CDK Drive integration patterns
  • Stock data API for digital retail
  • Service booking integration
  • Lead management bidirectional sync
  • Reporting data extraction
EV
EVWave (Rackwave Platform)
EV Fleet & Charging
  • Real-time charging session management
  • Fleet telematics dashboard
  • Predictive maintenance alerts
  • Driver analytics and scoring
  • Energy & cost reporting
Why Rackwave

Results We Deliver for Automotive Businesses

Measurable outcomes across the automotive customer lifecycle — acquisition, conversion, retention, and aftersales — from clients who trusted us with their technology transformation.

35%
Average increase in aftersales booking rates after CRM programme implementation.

Most automotive aftersales programmes rely on generic, schedule-based reminders that customers ignore. We build aftersales automation using connected vehicle data — alerting customers when their specific vehicle triggers a genuine maintenance signal rather than when a calendar date arrives. Personalised, relevant, and timely outreach converts significantly better than broadcast reminders.

Predictive reminder triggers vs fixed scheduleVehicle-data personalisationMulti-channel outreach (email/SMS/push)Service revenue attributed to CRM campaigns
40+
Digital retail lead sources connected to DMS and CRM, eliminating manual data entry across dealer groups.

Automotive dealer groups typically have lead fragmentation across OEM portals, classified platforms, own-site enquiries, and walk-ins — each entering the pipeline through different manual processes. We connect every lead source to a single CRM and DMS record, giving sales managers a complete lead pipeline view and eliminating the double-counting and missed follow-ups that lose sales.

OEM portal lead integrationClassified platform connectorsWeb enquiry to CRM automationDMS bidirectional stock and lead syncFull funnel attribution by source
99.9%
Platform uptime across EV fleet and charging management deployments, including peak charging periods.

EV fleet platforms are operationally critical — a charging management outage can ground a fleet. Every platform we build for automotive operations is engineered for the reliability the operations team needs: redundant architecture, health monitoring, automated failover, and tested disaster recovery procedures before the platform goes live.

Multi-zone redundant architectureHealth monitoring with sub-minute alertingAutomated failover tested quarterlyDisaster recovery RTO under 30 minutesSLA-backed managed operations
50+
Automotive Clients
200K+
EVs on Our Platforms
35%
Avg Aftersales Uplift
4.9★
Average Client Rating

Ready to Build Automotive Technology That Actually Works?

Book a free consultation. We will review your current automotive technology landscape, identify the highest-impact improvements, and tell you what a realistic digital transformation programme looks like for your specific business.

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Client Testimonials

What Automotive Clients Say

Feedback from OEM digital teams, dealer group technology leaders, and EV fleet operators who have partnered with Rackwave Technologies.

Dealer Group — Digital Retail
★★★★★
“

Rackwave connected our 18 brand websites to a single CRM and DMS with real-time lead routing and stock data. Online-to-showroom lead conversion improved by 28% because every enquiry now reaches the right salesperson within 4 minutes, with the vehicle configuration and finance pre-qualification already in the record. The sales team's first words in every conversation are now relevant rather than generic.

Stuart Davies
Stuart Davies
CEO, Premium Dealer Group (18 sites)
EV Fleet Operator
★★★★★
“

Managing 2,200 EVs across 14 depot locations without a proper fleet platform meant we were constantly fighting reactive problems. Rackwave built our fleet management platform from scratch in six months — real-time vehicle health, predictive charging scheduling, driver performance analytics, and energy cost reporting by depot and vehicle. Our unplanned downtime dropped by 67% in the first year. The platform now manages charge scheduling automatically around peak energy pricing, saving £340,000 a year in energy costs. It has fundamentally changed how we operate.

Leila Hassan
Leila Hassan
COO, National EV Fleet Operator (2,200 vehicles)
OEM — CRM & Aftersales
★★★★★
“

Our aftersales service booking rate was stuck at 31% of the owner parc for three years. Rackwave rebuilt our CRM journey — predictive reminder triggers from connected vehicle data, personalised offers based on vehicle age and model, and multi-channel orchestration. Within 12 months, service booking rate reached 48%. The change was not in the channel or the incentive — it was in the timing and relevance of the contact.

Henrik Larsson
Henrik Larsson
Head of Digital, Automotive OEM (Europe)
star-1
star-2
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“Rackwave Technologies has significantly improved our marketing performance while providing reliable cloud services. We’ve been using their solutions for a while now, and the experience has been seamless, scalable, and results-driven.”

David Larry

Founder & CEO

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FAQ

Frequently Asked Questions

Common questions about automotive and EV technology services with Rackwave Technologies.

  • Can you integrate our DMS with our CRM?

    Yes — DMS to CRM integration is one of our most frequent automotive engagements. We have delivered integrations between Keyloop, CDK Global, and Reynolds & Reynolds DMS platforms and Salesforce, HubSpot, and Microsoft Dynamics CRM. We handle bidirectional data sync — vehicle stock and pricing from DMS to CRM, lead and customer data from CRM to DMS — with real-time or near-real-time synchronisation depending on your use case. Data mapping, transformation logic, error handling, and monitoring are all specified and documented before build begins.

  • Do you work with OEMs or only dealer groups?

    We work with both. For OEMs, we typically work on connected vehicle data platforms, national CRM implementations, aftersales automation programmes, and digital retail infrastructure. For dealer groups, we focus on lead management, DMS integration, CRM implementation, and digital retail capability. We also work with fleet operators, charge point network operators, and mobility service providers. The automotive technology challenges are similar but the specific implementations differ — we tailor our approach to the segment.

  • Can you build an EV fleet management platform from scratch?

    Yes. We build EV fleet management platforms using our EVWave platform (Rackwave's own EV product) as the foundation, customised to the specific requirements of your fleet — vehicle mix, charging infrastructure, depot locations, and reporting needs. EVWave provides real-time vehicle telemetry, charging session management, driver analytics, energy cost reporting, and predictive maintenance alerting. Custom development extends it for use cases specific to your operations. Implementation typically takes 3 to 6 months depending on fleet size and integration complexity.

  • Do you support Salesforce Automotive Cloud?

    Yes. Salesforce Automotive Cloud is a Salesforce Industry Cloud built on the automotive-specific data model — Vehicle, Vehicle Asset, Dealer, Lead — with pre-built flows for automotive use cases. We implement, configure, and customise Salesforce Automotive Cloud for OEM digital programmes and dealer group CRM deployments. We handle the full implementation lifecycle: data model configuration, workflow and automation design, DMS and marketing platform integration, user training, and ongoing managed services.

  • How do you handle data privacy for connected vehicle programmes?

    Connected vehicle programmes involve personal data — location, behaviour, vehicle usage patterns — that is subject to GDPR and increasingly to UN Regulation 155 (cybersecurity) and 156 (software updates). Every connected vehicle data platform we build includes a privacy-by-design architecture: data minimisation at the collection point, purpose limitation controls, consent management aligned to the vehicle owner's preferences, retention policies, and the technical capability to fulfil subject access requests and erasure requests. We work with your legal and compliance teams to ensure the architecture meets your specific regulatory obligations.

  • Can you help with digital retail — online car buying?

    Yes. We design and build online retail capabilities for automotive — from configurator and finance calculator through reservation, identity verification, remote handover, and owner portal. We connect these digital touchpoints to your DMS for real-time stock availability and your CRM for full customer journey visibility. Every digital retail implementation we do is tested with real customer journeys to ensure conversion rates are measurably better than the preceding manual process. We also work on the business change elements — dealer engagement, process redesign, and training — that are as important as the technology for digital retail adoption.