What is Klaviyo?

Overview

Klaviyo is an email and SMS marketing platform built specifically for ecommerce, with a data model designed around products, orders, and browsing behavior rather than generic contact fields.

Why Businesses Use Klaviyo

Klaviyo helps companies:

  • Native, deep integrations with Shopify, WooCommerce, and Magento sync order and product data automatically

  • Segmentation can use real purchase behavior, not just email engagement

  • Pre-built flows for the highest-value ecommerce moments (abandoned cart, post-purchase, win-back)

  • Predictive analytics (customer lifetime value, churn risk) built into every profile

Key Features

Flows

Automated, trigger-based journeys — cart abandonment, welcome series, post-purchase follow-up.

Segments

Dynamic audience groups built on real-time purchase and engagement data.

SMS

Native text messaging alongside email, managed from the same platform.

Predictive Analytics

Machine-learning estimates of customer lifetime value and churn risk per profile.

A Simple Example

A shopper adds items to their cart and leaves without checking out. Klaviyo automatically triggers a three-email abandoned cart flow over 48 hours, referencing the exact products left behind.

Who Should Use Klaviyo?

  • DTC and ecommerce brands on Shopify, WooCommerce, or Magento

  • Teams wanting purchase behavior to directly drive email and SMS targeting

  • Brands running lifecycle marketing (welcome, abandonment, win-back) at scale

Next Step

👉 Read: Klaviyo Pricing Guide