What is CleverTap?

Overview

CleverTap is a customer engagement and retention platform built primarily for mobile apps, combining real-time analytics with push, in-app, email, and SMS messaging in one system.

Why Businesses Use CleverTap

CleverTap helps companies:

  • Purpose-built for mobile app engagement rather than adapted from web-first tools

  • RFM (Recency, Frequency, Monetary) segmentation built in as a native analysis model

  • Real-time behavioral triggers respond to in-app actions as they happen

  • Strong presence in gaming, fintech, and ecommerce app categories specifically

Key Features

RFM Analysis

Built-in customer segmentation based on recency, frequency, and monetary value.

Multi-Channel Messaging

Push notifications, in-app messages, email, and SMS from one campaign builder.

A/B Testing

Native experimentation for messaging and in-app content.

Predictive Segments

Machine-learning segments for churn risk and likelihood to convert.

A Simple Example

A user hasn't opened a mobile app in 10 days. CleverTap's churn-risk segment automatically identifies them and triggers a re-engagement push notification with a personalized incentive to return.

Who Should Use CleverTap?

  • Mobile-first apps in gaming, fintech, or ecommerce

  • Teams needing real-time behavioral triggers, not just scheduled campaigns

  • Products where in-app engagement is the primary retention lever

Next Step

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