What is Brevo?

Overview

Brevo (formerly Sendinblue) is an all-in-one marketing platform combining email, SMS, WhatsApp, live chat, and a built-in CRM, positioned around an accessible free tier and straightforward pricing as businesses scale.

Why Businesses Use Brevo

Brevo helps companies:

  • A genuinely usable free tier, not just a trial, makes it accessible for small businesses starting out

  • Combines marketing channels and a lightweight CRM in one platform instead of separate tools

  • Transactional email API alongside marketing email, useful for teams needing both

  • Pricing based on email volume rather than contact list size, which can be more predictable

Key Features

Email Campaigns

Drag-and-drop campaign builder with A/B testing.

Marketing Automation

Workflow builder for welcome series, abandoned cart, and re-engagement.

WhatsApp & SMS

Native messaging channels alongside email from the same dashboard.

Built-in CRM

Basic deal and contact management without needing a separate sales tool.

Transactional Email API

Reliable delivery for password resets, receipts, and account notifications.

A Simple Example

A new subscriber joins a mailing list. Brevo automatically sends a three-part welcome sequence, then adds them to a monthly newsletter segment based on which welcome emails they opened.

Who Should Use Brevo?

  • Small businesses wanting marketing and lightweight CRM in one affordable platform

  • Teams needing both transactional and marketing email from a single provider

  • Budget-conscious teams comparing options against Mailchimp

Next Step

👉 Read: Brevo vs Mailchimp