Braze CRM Manager

We are seeking an experienced Braze CRM Manager to lead customer engagement, retention, and lifecycle marketing initiatives through the Braze platform. The ideal candidate will have strong expertise in CRM strategy, marketing automation, customer segmentation, campaign execution, and data-driven optimization. This role will be responsible for creating personalized customer journeys that increase engagement, retention, customer lifetime value, and revenue.

• Bachelor's degree in Marketing, Business, Communications, Data Analytics, or related field.
• 3+ years of CRM, Lifecycle Marketing, or Marketing Automation experience.
• 2+ years of hands-on experience with Braze.
• Strong knowledge of customer lifecycle marketing and retention strategies.
• Experience building and managing automated customer journeys.
• Familiarity with:
  • Braze Canvas
  • Braze Campaigns
  • Segmentation
  • Liquid Personalization
  • Connected Content
  • Currents (preferred)
• Strong analytical and reporting skills.
• Experience with SQL for customer segmentation and analysis.
• Excellent communication and project management skills.

We'll review your profile and be in touch within 2–3 business days. Check your email for a confirmation.